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Lilia Shirman

Venture Partner at West Coast Equity Partners

San Francisco Bay Area

Overview 

Lilia Shirman is a Venture Partner at West Coast Equity Partners and Scale-Up VC, with a background as CEO of The Shirman Group. She has extensive experience in B2B tech, specializing in customer relevance and go-to-market strategy, and has held leadership roles in various organizations and served on multiple advisory boards in the tech industry.

Work Experience 

  • Venture Partner

    2022 - Current

    We invest in growth and late-stage private technology companies that display consistent hyper-growth and scalability, and are transforming markets or creating new ones. We collaborate closely with founders, executive teams, other investment firms to provide value to our portfolio companies and offer the best value creation vehicles for our investors.

a Private Equity firm based in Silicon Valley

  • Venture Partner

    2021

    The Scale-Up Unicorn Fund focuses on tech unicorns that demostrate consistent hyper-growth by bringing tremendous value to their customers while creating or transforming large markets.

Scale-Up is a venture capital firm that makes investments in late and growth stage technology companies.

  • Founder and Managing Partner

    2021

    Falcon Peak Capital invests in early and growth stage B2B technology innovators. Our mission is to create a diverse and collaborative community of investors and founders.

  • CEO

    2004

    The Shirman Group helps enterprises develop go-to-market strategies that increase customer relevance. We work with clients to: - Develop and execute strategies to enter new markets and address business and executive audiences - Orchestrate and take to market horizontal and vertical solutions - Empower sales channels to pursue new opportunities and articulate tangible, relevant value - Strengthen strategic alliances

Strategic Advisory Services and Early Stage Investments

  • Board Director

    2021

    StyleBox is now available as a private-labeled platform for retailers and D2C brands to engage consumers in highly personalized guided discovery and shopping experiences that drastically raise customer loyalty and spend. The Style-Box consumer app enables fashion lovers to visualize and acquire complete looks through a completely personalized, expert-assisted shopping experience, while giving stylists a platform to scalably monetize their services.

Fashion marketplace where shoppers can talk with favorite stylists, learn how to pair things and buy complete outfits

  • Member Of The Board Of Advisors

    2017

    ZineOne is a pioneer in real time event stream processing that powers the most compelling user interactions.

ZineOne uses AI to deliver intelligent customer experiences in key moments to delight customers, foster loyalty, and increase revenue.

Raised $2,500,000.00 from Hyderabad Angels, Golden Seeds, Touchstone Equities and Omidyar Network.

  • Owner

    2004

    Canvasations (www.canvasations.com) offers fine art from around the world. Canvasations helps non-profit organizations create unique and elegant events and donor campaigns by incorporating fine art into their fund-raising efforts. Canvasations also serves art-lovers, collectors, and design professionals.

  • Member Of The Board Of Advisors

    2017 - 2021

    1World Online helps web publishers and brands around the world increase revenue and engagement and automatically generate content and deep audience insights.

1World Online is a A.I.-powered platform that unifies the values of data and advertising into an all-in-one engagement driven model.

Raised $29,010,104.00 from Borderless Capital.

  • Managing Director

    2012 - 2019

    Golden Seeds is the 4th largest angel investment network the US, dedicated to delivering above market returns through the empowerment of women entrepreneurs and the people who invest in them.

Golden Seeds is a seed-stage investment firm that focuses on women entrepreneurs.

  • Member Of The Board Of Advisors

    2017 - 2019

    ArrowPass is giving tour and venue operators a highly scalable path to creating new revenue streams and riveting customer experiences. The ArrowPass SaaS solution enables aggregation of 3rd party products and services into highly curated traveler experiences, facsilitates cashless transactions on and off-grid, and delivers insights into traveler activities and interests.

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