LP
Lily Petherick
Associate & Head of Data at Flex Capital
LP
Lily Petherick
Associate & Head of Data at Flex Capital
London, England
Overview
Work Experience
Associate & Head of Data
2022 - Current
Marketing Operations Manager
2021 - 2022
Building the marketing team's infrastructure for agility, data-driven decisions, and the ability to scale. - Own the marketing technology roadmap - Marketing metric reporting for improved performance, planning and better budget allocation - Campaign building for webinars, events, nurture campaigns, website submissions
Marketing Operations Executive
2020 - 2022
- Project manage Tessian’s new website launch - Automate and manage Marketing’s lead handover system to sales - Run bi-weekly sales training session to share insights and improve both teams performance
Marketing Associate
2019 - 2020
- Built the team's first inbound lead system - Managed the company chat bot - Improved websites SEO through improved rendering and SEO strategy
Commercial Strategy Intern
2018 - 2018
Strategy Consultant Intern
2017 - 2017
Mentor & Researcher
2017 - 2017
Undergraduate Teaching Assistant
2014 - 2014