LP

Lily Petherick

Associate & Head of Data at Flex Capital

London, England

Overview 

Lily Petherick is an Associate & Head of Data at Flex Capital in London, England, with expertise in marketing automation and data presentation. She has a background in marketing operations and has worked at Tessian in various roles before joining Flex Capital. Lily's career highlights include her current role as Head of Data at Flex Capital and her experience in marketing operations at Tessian, showcasing her skills in critical thinking, research, and digital strategy in the fields of marketing and data presentation.

Work Experience 

FC

Flex Capital

  • Associate & Head of Data

    2022 - Current

Flex Capital is an investment firm that invests in early-stage companies that helps to grow their businesses.

flexcapital.com
T

Tessian

  • Marketing Operations Manager

    2021 - 2022

    Building the marketing team's infrastructure for agility, data-driven decisions, and the ability to scale. - Own the marketing technology roadmap - Marketing metric reporting for improved performance, planning and better budget allocation - Campaign building for webinars, events, nurture campaigns, website submissions

  • Marketing Operations Executive

    2020 - 2022

    - Project manage Tessian’s new website launch - Automate and manage Marketing’s lead handover system to sales - Run bi-weekly sales training session to share insights and improve both teams performance

  • Marketing Associate

    2019 - 2020

    - Built the team's first inbound lead system - Managed the company chat bot - Improved websites SEO through improved rendering and SEO strategy

T

Tessian

  • Commercial Strategy Intern

    2018 - 2018

B&

Borel & Woodhouse

  • Strategy Consultant Intern

    2017 - 2017

Cultural Geography MOOC and Follow-the-Things

  • Mentor & Researcher

    2017 - 2017

TU

Tsinghua University

  • Undergraduate Teaching Assistant

    2014 - 2014

Education 

Articles About Lily

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