Lina Maria Cuervo
Member at Global Women in VC
Mexico
Overview
Work Experience
Impact investing
2023 - Current
Member
2023
Advisory Board - Colombian Ecosystem Builders Program
2023
Financial Solutions for Migrants initiative promotes financial inclusion for migrants, refugees, and women.
Advisory Board
2023
Committee Member
2021
Co founder & Advisory Board
2023 - 2024
Co-Founder - Managing Partner
2021 - 2023
Strategic Advisor
2021 - 2021
Business strategy and fundraising
2020 - 2023
- Build meaningful relationships with social entrepreneurs, funds, and social ecosystem actors. - Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products and services - or new ways of reaching existing markets - Understand the partner's needs and define strategies to solve their challenges. - Contribute to the business and product strategy by conducting market evaluations, new product visioning, business model evaluation, market requirements assessments, and product definition - Build expertise in multiple business strategy tools, frameworks and methods - Design and facilitate workshop activities to engage the client team in the creative process - Develop an understanding of the client’s business environment and strategy
Strategy Manager
2020 - 2021
- Understand company vision and user needs in order to build a product/service - Identify business gaps and propose corrective actions. - Recommend business improvements based on market and competitive trends - Review and recommend improvements to existing business strategies. - Develop a business plans and complete all due diligence activities. - Perform business modeling to optimize business functionality and performance. - Collaborate with various departments to collect business data to complete timely analysis
Head of product LATAM
2019 - 2020
Developing, implementing, and executing a business strategy to support growth targets. • Determine and develop a communication strategy and marketing plan. • Led the product building process and execution. • Develop a company portfolio through service design. • Analyze sales market opportunities, identifying new opportunities, and GTM activities in Latam. - Led social initiatives in the company.
Product Manager
2019 - 2019