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4 Rock Star Account-Based Marketing Tactics
Talks about Marketing, Account Based Marketing and Abm
LA
Lisa Ames
Operating Executive, Marketing at Norwest Venture Partners
San Francisco Bay Area
Overview
Lisa Ames is a seasoned CMO and operating executive with a strong background in marketing and strategy, having held leadership roles at notable companies like Norwest Venture Partners, Lucidworks, and Demandbase. She is known for her expertise in account-based marketing, lead generation, and team management, and she currently serves as a CMO & Operating Executive at Norwest Venture Partners, where she leverages her skills to drive successful marketing strategies and results for the firm and its portfolio companies.
Work Experience
Operating Executive, Marketing
2024 - Current
Principal, CMO & Operating Executive
2022 - 2024
Managing more than $12.5 billion in capital, Norwest has invested in over 600 early-to-late-stage companies, with more than 200 currently active across consumer, enterprise, and healthcare. With an invited-guest approach, Norwest provides entrepreneurs with specialized resources, expertise, and connections to achieve their vision, their way.
Interim CMO & Operating Executive
2021 - 2022
Operating Executive, Marketing
2020 - 2021
Sr. Advisor
2020 - 2020
Norwest Venture Partners is a venture capital and growth equity investment firm that specializes in venture and growth equity companies.
Board Member
2023
Women in Revenue was founded in 2018 by twelve revenue-driven women with a mission to empower women in marketing, sales, and customer success with education, mentorship, visibility, and networking opportunities. Our vision is to achieve 100% workplace equity for Women in Revenue. Today I serve on the Board, chair the Mentorship Committee, and help lead mentorship programs including 1:1, Flash Mentorship and Huddles.
Mentor
2020
Women in Revenue is a transformative organization that elevates future female leaders.
Mentor
2021
Bronco Ventures Accelerator that help participants develop entrepreneurial skills through hands-on experiences.
Vice President, Marketing
2019 - 2020
Lucidworks connects experiences throughout the entire user journey to meet customer and employee intent in the moment.
Raised $208,999,999.00 from Francisco Partners, Granite Ventures, Top Tier Capital Partners, Sixth Street, Shasta Ventures and AllegisCyber.
Vice President, Demand Generation & Brand
2016 - 2019
Sr. Director, Demand Generation
2015 - 2016
Demandbase is a company that specializes in account-based marketing, sales intelligence, and data.
Raised $318,000,000.00 from Vista Credit Partners.
Director, Demand Generation & Field Marketing
2013 - 2015
Sr. Manager, Demand Generation
2012 - 2013
Castlight Health provides a healthcare navigation platform with resources for benefits, and vendors.
Raised $184,099,999.00 from Venrock, T. Rowe Price, Morgan Stanley, Wellcome Trust, Maverick Ventures, U.S. Venture Partners, Employee Stock Option Fund and Oak Investment Partners.
Personal sabbatical
2011 - 2012
Self Employed is a contracting company that provides independent contracting services.
Director, Marketing Programs
2009 - 2011
Kapow Software harnesses the power of legacy data and big data, making it actionable and accessible across organizations.
Raised $19,747,983.00 from Kennet Partners, Steamboat Ventures, Northcap and Morgan Stanley.
Marketing Manager at DATAllegro (acquired by Microsoft)
2007 - 2009
Microsoft Advertising provides digital advertising solutions.
B2B Marketing Consultant
2000 - 2007
Contributed in a hands-on capacity in the areas of marketing strategy, demand generation, content & copywriting and brand. Worked and lived abroad in Buenos Aires, Argentina 2004-2005. Noteworthy clients include: >Siebel Systems, Inc. >StrongMail >Digital Impact, Inc. >Sinia Corporation >Keynote Systems >Charles Schwab & Company >Town & Country Resources >Active Ingredients
Self Employed is a contracting company that provides independent contracting services.
Education
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