Liz Fischbeck
Founder
San Francisco, California
Overview
Work Experience
Self-employed
2022 - Current
-Taking on select consulting projects within my network: customer insights, sales positioning, marketing materials development. -Bay Area philanthropic giving: Focal areas include improving access to real foods, land conservation, improving access to nature, boosting mother-infant connections. Feel free to message me if you'd like to chat!
Manager, Marketing Insights, Small Business Marketing
2017 - 2021
• Lead and build a customer insights organization. Manage, coach, and develop people within department. • Share high impact customer insights with leadership teams, in partnership with quantitative researchers, sales team, global program managers, and product teams. • Interpret customer data, identify opportunities to improve sales and marketing programs, and execute tactics to grow program KPIs (e.g. revenue, product adoption) in our scaled channels for small businesses. • Represent Facebook at external-facing events, including in person "Boost" and virtual content series (Live Q&A, pre-recorded learning content)
Client Partner, eCommerce and Services
2015 - 2017
• Manage relationships with startup businesses, and help them achieve marketing goals: establish brand, customer acquisition, increase lifetime value, drive omni-channel sales. • Build net-new sales pipeline; exceed 8 figure sales quota. • Share customer insights with marketing and product teams to improve ad products. • Write content for Facebook advertising best practices. • Clients in my book of business closed funding rounds and exited.
Direct Response Global Program Lead
2013 - 2015
• Identify strategic revenue and product growth opportunities within ad business, and create sales enablement programs to address those needs • Program management and development: scope needs, set deadlines, and manage cross functional deliverables and relationships. Highlight includes launching global training program to 3,000+ Global Marketing Solutions team with 100% completion achieved • Scale business insights and advertising best practices across global offices, to improve customer ad campaign performance
Client Partner (Account Executive) & Sales Lead
2012 - 2013
• Manage and exceed annual, 9-figure quota • Drive advertising strategy for cross-platform (desktop and mobile) clients' marketing initiatives • Oversee largest cross-platform gaming clients' advertising business in channel • Collaborate with cross functional partners (Account Management, Partnerships, Product) on advertising and marketing strategy
Senior Sales and Account Management
2009 - 2012
• Founding member of our Online Sales Account Management team. • Manage and grow an 8-figure per quarter book of business.
Stay N' Alive Productions, LLC is a social media marketing firm that provides clients with measurable profits.
Sales Planner / Account Manager
2007 - 2009
• Acquired by EXPE in 2008 • Provide pre and post sales support for Online Sales efforts to ensure team meets and exceeds quarterly revenue goals. • Generate responses to all RFPs out of the Southwest, Midwest, Southeast and the UK. Clients include online agency representatives for Fortune 500 companies in over 10 verticals. • Schedule and oversee implementation of custom campaign executions. • Optimize existing online ad campaigns on a weekly basis to enhance performance and conversions for clients; identify ad performance and inventory trends. • Train new sales support staff in proposal creation, customer correspondence and client billing. • Helped conceptualize and implement custom account management modules within SalesForce to monitor campaign deliverables and account history.
Sales Coordinator
2007 - 2007
• Gathered materials and deliverables for all campaigns worldwide. • Assisted with generating proposals including ComScore research and inventory reports. • Provided delivery reports to sales representatives and clients. • Updated media kit on a consistent basis to ensure accuracy and reflect new products / site improvements.
VirtualTourist is a travel community platform for sharing travel advice and experiences.
Research Assistant
2005 - 2005
Research assistant for Dr. Kim Lindsey. Data input for research study on different aspects of bilingual language acquisition in Spanish-speaking children in Brownsville, TX.