Liz Whitman
Founder of Exponent Beauty
San Francisco Bay Area
Overview
Work Experience
Founder & CEO
2019 - Current
Exponent Beauty is the first clinical skincare line that protects active ingredients for peak potency in every dose.
Exponent Beauty provides skincare information and related products to the consumers.
Investment Partner
2017
XFactor Ventures makes early stage investments in female-founded start ups.
Member Board Of Directors
2018 - 2020
President
2017 - 2018
The Red Door by Elizabeth Arden is the largest national brand of salon and spa locations.
Chief Marketing Officer
2016 - 2017
President, The Red Door At Work (Omni-Channel Division)
2015 - 2016
The Red Door acquired Manicube in 2015 and re-branded the mobile B2B services channel The Red Door at Work.
Co-Founder
2012 - 2015
Manicube provides quick, convenient beauty and wellness services in corporate offices across 4 U.S. cities. In 2015, Manicube was acquired by The Red Door by Elizabeth Arden.
Manicube's mission is to make the lives of working women easier by revolutionizing the personal care services industries.
Raised $5,884,956.00 from Bain Capital Ventures, David Chang and Female Founders Fund.
Head of Marketing, BeautyBar.com
2011 - 2012
Quidsi's prestige beauty e-commerce site (sister site of Diapers.com and Soap.com). Quidsi was acquired by Amazon in 2011.
Senior Manager
2009 - 2011
Product Management Team in OPEN. P&L responsibility for the Delta Air Lines co-brand credit card portfolio.
American Express Travel Related Services Company, Inc. provides financial and travel related services for consumers and companies.
Summer Intern
2008 - 2008
Boutique private equity and strategic consultancy for the luxury goods and retail space.
Chief Executive Officer and Co-Founder
2005 - 2007
Designer womenswear apparel distributed through wholesale and DTC channels.