Liz Whitman
Founder of Exponent Beauty
Liz Whitman
Founder of Exponent Beauty
San Francisco Bay Area
Overview
Work Experience
Founder & CEO
2019 - Current
Exponent Beauty is the first clinical skincare line that protects active ingredients for peak potency in every dose.
Investment Partner
2017
XFactor Ventures makes early stage investments in female-founded start ups.
Member Board Of Directors
2018 - 2020
President
2017 - 2018
The Red Door by Elizabeth Arden is the largest national brand of salon and spa locations.
Chief Marketing Officer
2016 - 2017
President, The Red Door At Work (Omni-Channel Division)
2015 - 2016
The Red Door acquired Manicube in 2015 and re-branded the mobile B2B services channel The Red Door at Work.
Co-Founder
2012 - 2015
Manicube provides quick, convenient beauty and wellness services in corporate offices across 4 U.S. cities. In 2015, Manicube was acquired by The Red Door by Elizabeth Arden.
Head of Marketing, BeautyBar.com
2011 - 2012
Quidsi's prestige beauty e-commerce site (sister site of Diapers.com and Soap.com). Quidsi was acquired by Amazon in 2011.
Senior Manager
2009 - 2011
Product Management Team in OPEN. P&L responsibility for the Delta Air Lines co-brand credit card portfolio.
Summer Intern
2008 - 2008
Boutique private equity and strategic consultancy for the luxury goods and retail space.
Chief Executive Officer and Co-Founder
2005 - 2007
Designer womenswear apparel distributed through wholesale and DTC channels.