LB

Louise Bousquet Andreani

Associate Executive Director chez NEW BUSINESS - Groupe Heroiks

Greater Paris Metropolitan Region

Overview 

Louise Bousquet Andreani is the Associate Executive Director at NEW BUSINESS - Groupe Heroiks in the Greater Paris Metropolitan Region, with a background in luxury marketing and management. Notable highlights include serving as the Leather Goods Marketing Group Manager at Louis Vuitton and the Strategic Merchandising Manager at Balenciaga for leather goods, shoes, and accessories.

Work Experience 

  • Associate Executive Director

    2019 - Current

  • Associate Executive Director

    2017

  • Co-Founder & CEO

    2021

  • Iroko Zen board chairwoman

    2021

  • Partner

    2023

    Climate Club is a groupe of 100BAs and Climate Experts that invest time and money in companies that fight Climate Change.

  • Seed Investor

    2023

  • Seed Investor

    2022

  • Seed Investor

    2022

  • Leather Goods Marketing Group Manager

    2016 - 2017

    - Working on following lines : Core and high end leather offer & Exotics

  • Strategic Merchandising Manager - Leather goods, shoes & accessories

    2013 - 2016

    - Working on following categories : Leather Goods, Shoes, Jewelry - Women and Men - Marketing & strategic development

  • Marketing and Strategy Coordinator - Accessories

    2010 - 2012

    - Strong Involvement into the development policy on following categories : Leather Goods, Shoes, Jewelry, Sunglasses - Women and Men - Creation and Implementation of Marketing analysis tools - Coordination and contribution to Strategic reporting - From May 2010 to April 2011 working on Global Marketing, Strategy and CRM

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