LB

Luis Benitez

Head of Growth | B2B Marketing | GTM Strategy | Product Marketing | Growth Creative Strategy

Buenos Aires, Buenos Aires Province

Overview 

Luis Benitez is currently the Head of Growth at Firmaway, with a background that includes roles as Head of Growth at CIENCE and Director of Marketing & Communications at TECHO. He has expertise in B2B marketing, GTM strategy, product marketing, and growth creative strategy. Throughout his career, Luis has demonstrated success in leading growth initiatives and marketing teams, with notable roles such as Head of Growth at CIENCE and Director of Marketing & Communications at TECHO, showcasing his ability to drive revenue growth and strategic marketing management.

Work Experience 

F

Firmaway

  • Head of Growth

    2024 - Current

LM

LB Marketing & Growth Consulting

  • B2B Marketing & Growth

    2018

    Building a constellation of services and products for Latam-based B2B companies and executives in the tech space.

F

Faye

  • Product Marketing Coordinator

    2024 - 2024

C

CIENCE

  • Head of Growth

    2023 - 2024

c

conexio

  • Head of Marketing

    2022 - 2023

  • Marketing Manager

    2021 - 2022

    Building an agile B2B marketing team that will not bore you with another ebook in exchange for your email 👀. We lead positioning, brand strategy, and demand generation.

C

Coderhouse

  • Growth Marketing Professor

    2021 - 2022

    Teaching is the best way to learn. So I spent some time sharing my experience with people interested in learning more about growth marketing. Coderhouse is one of the most important EdTech platforms in Latin America.

G

GM2

  • Marketing Lead

    2020 - 2021

    I worked closely with the founders to create the foundations for a B2B marketing team.

SA

Shake Again

  • Sr. Growth Marketing Project Manager

    2018 - 2020

    Shake Again is an agency that works in the crossing of tech, data, and marketing. I was a Project Manager focused on designing and executing growth plans for tech-based companies.

T|

TECHO | TETO

  • Director of Marketing & Communications

    2017 - 2018

    Led key initiatives for one of the most influential nonprofit organizations in Latin America. Donor interviews, marketing strategy, positioning, brand partnerships, messaging, branding, website strategy, social media properties, content strategy, and team structure.

T-

TECHO - Argentina

  • Product Marketing Manager / Product Manager - Donor Experience

    2015 - 2017

    In charge of designing and implementing a total revamp of the experience of TECHO donors in Argentina. Rebuild the whole donor experience journey, CRM strategy, and marketing automation execution.

Education 

Articles About Luis

Relevant Websites