Lydia Flocchini

Legal Tech GTM Consultant and Advisor

2024 - Current

I help legal tech founders on their journey to high-velocity growth by designing strategies that enable them to accelerate, transform, and innovate their GTM motions. My experience building sales, marketing, customer success, sales enablement, and rev ops from the ground up for legal tech startups and scaleups gives me unique perspective and advantage for companies who want to scale rapidly. I also advise PE/VC on sales, marketing, and customer success for SaaS/B2B companies in the legal vertical. Ready to "Transform How You G.T.M"? - Go to Market - Get Things Moving - Get the Market In the ancient world, scarabs were symbols of transformation, growth, good luck, and protection. I've been obsessed with them since I was a kid, and on a trip to Egypt, got to see how this symbol embodied change and transformation everywhere I went. Not only do I help companies accelerate business transformation and high-velocity growth, but believe that luck can contribute to success by presenting unexpected opportunities, allowing you to be in the right place at the right time, acting as a catalyst for your hard work and talent to flourish. My legal training gives me the insight to see potential risks related to compliance, ethics or the regulatory landscape. I'm fortunate to have worked with great leaders and been part of successful acquisitions, exits, and category creating rocket ships. That's why I decided to name my consulting and advisory business, Scarab Strategies.

Advisor

2022

Fellow

2024

The purpose of the College shall be to recognize, inspire, and promote excellence in law practice management by identifying and honoring extraordinary achievement, supporting activities that enhance the development of knowledge, facilitating information exchange among the Fellows, and acting as a catalyst for positive change within the legal profession including the encouragement of diversity and inclusion throughout the profession. Membership in the College is by invitation to honor those individuals who have proven to their peers, their employers, the bar, the bench and the public through performance related to law practice management. To date, nearly 300 practitioners from 5 different countries are Fellows of the College. I was admitted as a fellow in 2023.

Chief Member

2021

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Member

2020

The Legal Value Network’s mission is to accelerate evolution in the legal industry. LVN connects business of law professionals from law firms, corporate legal departments, alternative legal services companies, and technology providers who are focused on designing, building and implementing the foundations of a more contemporary and commercially-sound model of legal service delivery.

Chief Marketing Officer

2024 - 2024

BriefCatch’s mission is to empower legal professionals by enhancing their writing skills. Founded in 2018 by Ross Guberman, BriefCatch was created to extend his expertise in legal writing to a broader audience. Through years of leading workshops for the legal elite, Guberman developed BriefCatch to provide real-time improvements and insights directly during the drafting process. The BriefCatch product suite leverages insights from leading legal minds to offer real-time editing suggestions, analytical draft scores, and detailed narrative reports. These tools reflect the collective wisdom of top legal professionals, aiming to improve both the clarity and persuasiveness of legal documents. At BriefCatch, we are dedicated to supporting legal professionals achieving excellence in their writing, ensuring that every document meets the high standards of the legal field. In my role, I am building and scaling the GTM function, overseeing everything from branding, messaging, PR, and product marketing to revenue operations, sales enablement, and community.

Member

2021 - 2024

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

Chief Marketing Officer

2021 - 2023

I am an innovative and entrepreneurial marketing, branding and data-driven leader. In my role as Chief Marketing Officer, I developed and led the strategy to execute customer-centric marketing and sales enablement strategies and tactics that drive growth. I am dedicated and committed to integrating the “voice of the customer” to drive brand awareness, thought leadership, lead and demand generation, product marketing, and community engagement. I was also responsible for the sales enablement and operations functions and accelerating the performance of the go-to-market team by empowering them with the tools, resources, training and technology they need to be successful. In 2021, I co-founded the Women of SurePoint group.

Chief Revenue & Data Scientist

2019 - 2021

I built, oversaw, managed and implemented the marketing engine, go-to-market strategy, sales enablement function, and sales operations systems for SurePoint Technologies, a leading provider of financial and practice management software to law firms nationwide. For more than 40 years, law firms have relied on SurePoint’s award-winning enterprise software to drastically improve workflow and maximize financial performance. With a community of nearly 50,000 members, SurePoint continues to transform the legal industry by enabling law firms to unlock higher performance by freeing lawyers of administrative burdens so they can spend far more time focusing on their clients and their practice. I also co-hosted "The Virtual Office," a webinar series that provides insights and best practices on building, transforming and innovating the business and practice of law. In 2020, I served as a member of the Employee Engagement Committee, where we developed and implemented the following programs: Quarterly Charitable Cause and Employee Recognition Program.

Advisory Council Member

2021 - 2022

Executives around the nation are hand-picked for the council to provide students an exclusive group of individuals with diverse industry backgrounds to offer different points of view and distinctive leadership qualities, making up a team of accomplished experts who offer innovative advice and dynamic perspectives in their areas of focus. As a partner of the council, my role is to support the faculty and program managers in delivering relevant offerings and strengthening the fundamental mission of the GW School of Business Certificate Programs. The council works collaboratively to provide constructive feedback and strategic direction, helping to guide quality improvement and assess program efficacy.

Sr. Director, Customer Success

2018 - 2019

I led Logikcull’s customer success organization. A team of account management, customer success, technical advisory, and customer support. Based in San Francisco, Logikcull is the first and only Instant Discovery platform available to law firms, corporations and governments of all sizes. Its secure cloud-based platform is trusted by hundreds of leading organizations, including the US Government, Fortune 500 and Am Law 200, who use it to efficiently solve the complex data challenges associated with electronic discovery, internal investigations, subpoena response, FOIA, claims processing and more. Founded in 2004 by CEO Andy Wilson and CTO Sheng Yang, Logikcull is dedicated to building powerfully simple software that its customers can use from anywhere on any device at anytime.