Mada Seghete

Co-founder, CEO and Marketing

2024 - Current

Upside is revenue intelligence for B2B companies. Our platform helps teams that sell big-ticket items to other businesses figure out what influenced each deal, across marketing, sales, partnerships, customer success and so on, and what they should do next to make sure they win it as efficiently as possible.

Investment Partner

2019

XFactor Ventures is looking for tenacious female founders and mixed-gender founding teams attacking billion-dollar market opportunities. We invest $150k into pre-seed or seed stage rounds and provide advice, mentorship, and connections to help our companies succeed. The XFactor investing partners are current successful operators, collectively raising over $500M in capital, hiring thousands of employees, but who are still in the trenches every day. If you're a female founder working on a big idea, let's connect!

Co-founder | Board Member

2024

Co-founder and VP Marketing

2020 - 2023

I led Branch's marketing team, mobile growth community and international expansion. I also founded and was the host of How I Grew This, a popular podcast with 100+ episodes to date.

Co-founder | Head of Strategy and Market Development

2019 - 2020

Led a lot of Branch's evangelism and new market expansion efforts globally.

Co-founder | Head of Marketing

2014 - 2019

Instructor

2020 - 2020

Instructor for BUS-257 "Introduction to Growth Marketing" course.

Board Member

2016 - 2017

Co-Founder

2012 - 2014

Mobile app and SDK for making printed photobooks and photo prints from your phone. Featured by both Apple and Google in their 'Top Apps' upon launch and listed as one of the 'Best new apps of 2013' by Google Play.

Product Intern

2013 - 2013

Design and product strategy.

Director of Business Development and Product

2011 - 2012

Sr. Business Product Manager

2008 - 2011

Business Analyst

2007 - 2008