MS

Mada Seghete

Founder of Branch

San Francisco, California

Overview 

Mada Seghete is a Co-founder, CEO, and Marketing strategist at Upside, specializing in revenue attribution and insights. With a background in mobile marketing and e-commerce, she has successfully co-founded and held leadership roles in companies like Branch, while also serving as an Investment Partner at XFactor Ventures. Mada Seghete has a strong track record of building successful startups and driving strategic partnerships, with a focus on mobile applications and user experience. Currently leading Upside, she continues to make significant contributions to the tech industry through her expertise in product management and entrepreneurship.

Work Experience 

U

Upside

  • Co-founder, CEO and Marketing

    2024 - Current

    Upside is revenue intelligence for B2B companies. Our platform helps teams that sell big-ticket items to other businesses figure out what influenced each deal, across marketing, sales, partnerships, customer success and so on, and what they should do next to make sure they win it as efficiently as possible.

XV

XFactor Ventures

  • Investment Partner

    2019

    XFactor Ventures is looking for tenacious female founders and mixed-gender founding teams attacking billion-dollar market opportunities. We invest $150k into pre-seed or seed stage rounds and provide advice, mentorship, and connections to help our companies succeed. The XFactor investing partners are current successful operators, collectively raising over $500M in capital, hiring thousands of employees, but who are still in the trenches every day. If you're a female founder working on a big idea, let's connect!

B

Branch

  • Co-founder | Board Member

    2024

Branch helps companies drive seamless mobile experiences through its linking infrastructure powering thousands of today's top brands.

Raised $667,050,000.00 from KSV Global, New Enterprise Associates and The K Fund.

branch.io
B

Branch

  • Co-founder and VP Marketing

    2020 - 2023

    I led Branch's marketing team, mobile growth community and international expansion. I also founded and was the host of How I Grew This, a popular podcast with 100+ episodes to date.

  • Co-founder | Head of Strategy and Market Development

    2019 - 2020

    Led a lot of Branch's evangelism and new market expansion efforts globally.

  • Co-founder | Head of Marketing

    2014 - 2019

Branch helps companies drive seamless mobile experiences through its linking infrastructure powering thousands of today's top brands.

Raised $667,050,000.00 from KSV Global, New Enterprise Associates and The K Fund.

branch.io
SU

Stanford University

  • Instructor

    2020 - 2020

    Instructor for BUS-257 "Introduction to Growth Marketing" course.

AD

Application Developers Alliance

  • Board Member

    2016 - 2017

Developers Alliance Submits Amicus Brief In U.S. Supreme Court API Copyright Dispute.

developersalliance.org

Kindred Prints

  • Co-Founder

    2012 - 2014

    Mobile app and SDK for making printed photobooks and photo prints from your phone. Featured by both Apple and Google in their 'Top Apps' upon launch and listed as one of the 'Best new apps of 2013' by Google Play.

A

Aivo

  • Product Intern

    2013 - 2013

    Design and product strategy.

Y

Yola.com

  • Director of Business Development and Product

    2011 - 2012

  • Sr. Business Product Manager

    2008 - 2011

Yola is a web development and hosting company that enables users with no prior programming knowledge to develop websites.

Raised $25,000,000.00 from Noosphere Ventures.

yola.com
DC

Deloitte Consulting LLP

  • Business Analyst

    2007 - 2008

Deloitte Tax is an advisory firm that provides tax preparation and advisory services.

www2.deloitte.com

Education 

Articles About Mada

Relevant Websites