Madeline Sullivan
Strategy & Growth at Amp.It
Madeline Sullivan
Strategy & Growth at Amp.It
New York, New York
Overview
Work Experience
Co-Founder
2010 - Current
-Co-founded an artist management firm focused on career strategic development in the social, digital and live spaces in conjunction with creative projects, including but not limited to: album/song releases, film/tv projects and establishing a profile for multi-hyphenates in the entertainment industry. -Built an Instagram Stories partnership activation with BITE Beauty for Domino Kirke around the creation of her own lipstick with BITE's Lip Lab. -Additional partnerships: Instagram Stories' partnership with Pressed Juicery; Performance and Social Engagement Partnership with HOBO Bags; Instagram Takeover with Man Repeller (all for Domino Kirke). -Coordinated press engagements with NYLON (Facebook livestream), W Magazine's September Print Issue, Vogue, Vogue Spain, Billboard (Facebook livestream), Mini Magazine, Passerbuys, and more for Domino Kirke around the release of her new record, Beyond Waves, due Aug. 25th. -Pitched and built a strategic partnership with La Ligne (www.lalignenyc.com) for a t-shirt collaboration between Carriage House Birth (Domino Kirke's doula collective) to support a variety of maternal health organizations (ongoing collaboration). -Booked 5000+ live shows over 5.5 years in the US, Europe and Australia for roster clients.
Strategy & Growth
2019
Building the next generation of gamified interactive media content out of Johannesburg, Singapore and the US
Strategy & Growth
2019 - 2019
Building the best in smart rideshare advertising
Strategy & Growth
2018 - 2018
Mapping any fan of anything, anywhere across the Internet.
Contractor, Venue/Promoter Acquisition
2013 - 2013
-Created the “Sonicbids Presents” series to program, showcase, and promote the best emerging talent nationwide; Helped push monthly growth for April to 33+% over March for available show opportunities with growth at 20% for May, 10% for June, and 12% for July on top of previous growth. -Re-established relationships in a B2B (Sonicbids to venues) fashion using SaaS methods with previous artist and promoter clients throughout the United States in addition to assisting new clients through the early adoption and engagement process in their use of Sonicbids' platform. -Helped build the brand's credibility and purpose within the venue/promoter community and turn customers into brand evangelists who engaged with the platform's artists and purpose.
Co-Op Training Program//Music
2012 - 2012
-Worked full time in the music department at Creative Artists Agency with a dual focus on digital media marketing and music touring. -Primary tasks including researching branding and media-based opportunities for both the company and company’s clients; understanding industry trends as related to brand growth; and building related grids for company use in addition to general organization and administrative tasks. -Wrote offer sheets, filed contracts, and handled sporadic ticket counts for shows throughout the United States for company clients.