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Madison Hawkinson

Principal at New Enterprise Associates

San Francisco Bay Area

Overview 

Madison Hawkinson is a Principal at New Enterprise Associates (NEA), specializing in investing in early data and AI startups, with a background as a Data Science Manager at Facebook and Head of Data Science at Thrasio. Madison has a strong track record in leading data-driven strategies and product development, with a focus on AI, machine learning, and venture capital investments in the AI and data services sectors.

Work Experience 

  • Principal

    2024 - Current

    Invests in infrastructure, dev tools, data, agents and AI from seed - Series B. Leads internal firm-wide data & AI platform for data-driven investing.

New Enterprise Associates is a venture capital firm that focuses on investments in technology and healthcare startups.

  • Investor

    2022 - 2024

    Invested in infrastructure, developer tools, data, agents, generative AI, and AI/ML at the earliest stages. Advises on generative AI and data product strategy for startups of all sizes. Investments: Delphina.ai, Probabl.ai, Mindtrip.ai, Fixify.com, Sygmahq.com and SelfInspection.com Other Companies I Worked With: SyncComputing.com, Definite.app, Noteable.io (acq by Confluent), Rafay.co https://www.costanoavc.com/a-data-scientists-next-career-experiment-investing-at-costanoa/

Costanoa Ventures leads Formation, Seed, and Series A stage investments in companies that change the way the world does business

  • Head of Data Science and Machine Learning

    2021 - 2022

    Led data science, machine learning and infrastructure for ecommerce product optimization including the ML platform, dynamic pricing optimization, demand forecasting, marketing, data-driven acquisitions, and product lifecycle. Deployed multiple systems leading to $100Ms+ in incremental EBITDA measured through experiments. Led team of 19 data scientists, ML engineers, platform engineers and managers.

Thrasio is a consumer goods company reimagining how beloved products become accessible to everyone.

Raised $3,396,500,000.00 from CrossWork.us.

  • Head of Data Science

    2020 - 2021

    Led data science, product and engineering for $2B venture capital fund including building the data science platform and product roadmap for data-driven venture capital investing, fund management and diligence. Managed team of data engineers, software engineers, data entry teams, and data scientists/analysts.

Greycroft is a venture capital firm that focuses on technology start-ups and investments in the Internet and mobile markets.

  • Data Science Manager

    2020 - 2020

    Led team's research across the auction, ads ranking, personalization, explainability, responsible AI and ML platform. Worked primarily with FAIR on autoML, neural architecture search, data mining, feature importance and selection, model evaluation and performance optimization.

  • Senior Data Scientist

    2019 - 2020

  • Data Scientist

    2017 - 2019

Stay N' Alive Productions, LLC is a social media marketing firm that provides clients with measurable profits.

  • Researcher

    2017 - 2017

    Research Fellowship on Product Pricing on seed startup

  • Investment Banking Summer Analyst

    2015 - 2016

    Technology Coverage

  • Investment Banking Summer Analyst

    2015 - 2015

    Consumer & Retail Coverage

  • Researcher

    2015 - 2015

    Management Science & Engineering department with Lockheed Martin

  • Researcher

    2014 - 2015

    Center for Entrepreneurial Studies and the Startup Garage

  • Research Intern

    2014 - 2014

    Research on Investment Trends and Startups

Illuminate Ventures invests in "further along" Seed-stage companies delivering B2B/enterprise software solutions with rapid, measurable ROI.

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