Magnus Bergman

Founding and General Partner

2017 - Current

Luminar Ventures is a Euro 60M Seed stage VC from Sweden with a mandate to invest in the Nordics. Founded by successful angel investors Magnus Bergman and Jacob Key, together with Sting, the leading startup platform in Sweden, the fund aims to provide experienced seed stage financing and active operational support to Sweden based early stage technology companies that are looking to disrupt or transform major industries with digital technologies and innovations Founding partners, Magnus Bergman and Jacob Key are both former serial entrepreneurs and active angel investors with a successful track record of founding and growing tech startups. Luminars’s core investment focus is on scalable digital seed stage companies from the Nordics, founded by highly motivated and talented entrepreneurs with a vision to disrupt or transform major industries.

Board Member

2020

A co-operation between the Nordic VC investment firms.

Investor

2018 - 2018

Co-Founder

2016 - 2017

Zupyak is a free and open UGC-based platform for B2B companies to publish content and share stories and engage with each other. We have become one of the fastest-growing content platforms that helps companies get better discoverability and Google ranking, and has reached significant traction in the US, India, France, UK, and Germany.

Angel Investor

2018 - 2018

Investor and Advisor

2015 - 2017

Business Angel Partner

2015 - 2017

Business Angel Partner at SUP46, the largest Swedish work place for promising start-ups. SUP46 offer a few successful Angel investors to become members (Business Angel Partners). SUP46 is the home for Sweden’s most exciting and innovating digital start-ups. Only the very best and promising start-ups are accepted. SUP46 is sponsored and supported by all the Top Swedish VC's.

Venture Investment Partner

2015 - 2017

BootstrapLabs is a Global Venture Technology Investment Company that taps into the most talented entrepreneurs globally at an early stage of their startups to build global companies from Silicon Valley. We employ a very hands on and entrepreneurial approach to support and advise startup entrepreneurs, help them execute to the best of their ability and tap into the benefits of Silicon Valley. My role is to identify and develop companies in Sweden and make them ready to move to San Francisco and Bootstraplabs. I am based in Stockholm but travel every month to SF.

Angel Investor

2014 - 2017

First External Investor/Project Leader/Board Member

2009 - 2014

Truecaller is a unique product that enhances your address book, shows caller ID and filters unwanted calls. Truecaller has been the No 1 most downloaded app on several markets and has passed 300 million monthly active users world-wide. Main Investors in Truecaller are Sequoia Capital, KPCB and Atomico.

Entrepeneur and Investor

2003 - 2017

Investments in internet and mobile applications and services. I beleive that most business, including all internet business, that has not moved to the digital and mobile ecosystem may no longer be a business in 5-10 years. Earlier investments include Prezi (Accel portfolio company) and Truecaller (KPCB, Atomico and Seqouia), Soundtrap (Industrifonden, Spotify) and Karma (e.Ventures, Norrsken Foundation)

Sting Business Angels

2003 - 2017

Network of Business Angels. Investing and advising start-up technology companies.

Advisory Board Member

2015 - 2017

Advising on Strategy and Growth. Aquired by Spotify in November 2017.