Magnus Emilson

Founder & executive chairman

1999 - Current

Visit Group is the market leader of SaaS based e-commerce software in the Nordics for the hospitality industry and its now expanding its operations to other parts of Europe. With its 150+ employees, the company has today offices in Sweden, Norway, France, the Baltics, Serbia and the Netherlands. Visit provides cloud based enterprise software under the brand names; Citybreak, BookVisit and iTicket.

Co-founder, investor and boardmember

2008

ESS Hotel Group, with a combined annual turnover of almost 2,5 billion SEK, owns and runs 11 destination hotels, SPAs and conference resorts in Sweden, Norway and Denmark. Our destinations include Jacy'z Hotel & Resort (www.jacyzhotel.com), Ellery Beach House (www.ellerybeachhouse.com), Ystad Saltsjöbad (www.ysb.se), Falkenberg Strandbad (www.strandbaden.se), Steam Hotel (www.thesteamhotel.se), the butique hotels Pigalle Hotel (www.hotelpigalle.se), Bellora Hotel in Göteborg, MJs (http://www.masterjohan.se) in Malmö, Villa Strandvägern in Ystad, Fyri Resort (www.fyriresort.com) located in Hemsedal, Norway, and the beautiful resort hotel Marienlyst in Denmark (www.marienlyst.dk). The company is also a part owner of several restaurants, mainly located in Göteborg, Sweden, i e Barabicu, Tranquilo, Cheri-lee, Zamenhof, Port du Soleil, 8ight, Villa Odinslund and Villa Johanneberg. New projects and soon to be opened includes Örenäs Slott (www.orenasslott.com), Hjortviken (www.hjortviken.se) and Sköna Bäck (in Skurup). For more information: http://www.esshotell.se http://www.ysb.se https://www.villastrandvagen.se http://www.strandbaden.se http://www.hotelpigalle.se http://www.hotelbellora.se/en/ http://www.masterjohan.se http://thesteamhotel.se http://fyriresort.com http://ellerybeachhouse.com http://marienlyst.dk http://jacyzhotel.com http://orenasslott.com http://hjortviken.se http://www.tranquilo.se http://www.barabicu.se http://www.peacockdinnerclub.com https://www.cheri-lee.se

Lead seed investor and Chairman from start (2017) up to Sept 2022

2015

NA-KD.com is the next generation of DTC (direct to consumer) brands in fashion. Na-kd.com´s aim is to become a leading player of the global e-commerce market for clothing, footwear, accessories and lifestyle products by offering a range of products that is broad, unique and in-tune with the latest fashions in an entertaining and engaging manner. A predominantly mobile-based online shopping sanctuary for fashion addicts all over the world.

Investor and board member

2007

Norce is the leading e-commerce platform in the Nordics for mid sized to large retailers. The company, formely known as Jetshop, was founded in 2003 and develops and markets the e-business systems Jetshop Commerce and Storm Commerce. With operations in Sweden, Norway and Poland, Norce is currently the leading supplier of platforms in the Nordics for e-business. Previously Jetshop has been named as one of Sweden’s fastest growing technology companies three years in a row by Deloitte. Jetshop has also been recognised as one of Europe’s 500 fastest growing technology companies in the Deloitte EMEA 500. In 2011, the company was also named as one of Europe’s most innovative businesses at the HSBC European Business Awards.

Founder and owner

1998

Founder of Emred International, an Investment company focusing on start up companies within the IT & hospitality industry. The company is today involved in over 15 different ventures, mainly in the Nordics. Examples of our engagements are: 1) Norce Commerce (formally Jetshop & Storm Commerce), the nordic leader in cloud based e-commerse platforms for retailers 2) Na-kd.com, a global vertical direct to consumer (VDTC) fast fashion brand for the millennials 3) Atomize, an AI platform for revenue management for the hospitality industry 4) Albacross, a SaaS based B2B platform that uncovers unseen leads that visited your website and starts nurturing them at the right moment. Albacross enriches every record to increase marketing & sales efficiency - all of that while being fully GDPR compliant. 5) Cappy - the market leading Fintech solution that gives your employees access to their pay when they need it. With the Cappy platform you run flexible pay on autopilot! (www.cappy.se) 6) Sweetspot - an "all in one" SaaS platform for golf courses with a focus on rev mgmt 7) GetAccept & ChargeNode (investment through our venture arm in ESS Group) Some previously successful investments include: i) TradeDoubler, the European leader of affiliate marketing & technology, was listed on the Nasdaq OMX on the Stockholm Exchange in the end of 2005 ii) Bookatable ("Livebookings Network"), the London based online table reservation platform which was acquired by Michelin in 2015 iii) ProWebCE, the French leader in SaaS platforms for work councils which was sold to Edenred in 2015 iv) Panopticon, the Swedish software for big data visual solutions which was acquired 2013 by the Nasdaq listed company Datawatch v) P1/Tantan, China's Tinder, a dating app with more than 60 million active users, was acquired by Momo in 2018 (see more at https://techcrunch.com/2018/02/23/momo-buys-tantan-chinas-tinder-for-600m-as-chinese-social-networks-consolidate/)

National Board Member

2021

Investor and board member

2018

The no.1 Revenue Management System for hotels. An AI platform that increases hotel revenue and saving time by automatically setting the optimal price at any given moment, for every room type.

Investor & partner

2010

True Global Ventures is a unique, international, early-stage vehicule formed by the world's leading technology entrepreneurs-turned-angel-investors. True Global Ventures leverages the personal networks and expertise of its founders to support the next generation of superstar entrepreneurs. Founded by Dušan Stojanović, awarded Business Angel of the Year in Europe in 2013 and nominated as one of the top four angels in 2009 by the European Business Angel Network, the True Global Ventures team includes entrepreneur-angels from mainly Stockholm, Paris, Berlin, Beijing, Shanghai, Hong Kong, SF-Bay Arean and New York. With every partner having deep startup operating experience and successful exits as entrepreneurs, as well as the investment expertise that comes from having completed a combined total of over 350 angel investments, True Global Ventures gives new meaning to the term 'smart money'.

Co owner & chairman

2010 - 2019

Was sold to Lonely Planet in January 2019. ArrivalGuides is the global leader in supplying B2B destination content solutions to the travel industry. It is also the world’s leading network of high quality and up-to-date destination information and city guides with a potential audience of more than 50 million annual travellers who use the information to be inspired, to plan their trip and to enjoy their trip on location. Over 200 travel companies use the information to increase their online business offering. ArrivalGuides provide updated information for over 450 destinations, in various languages. ArrivalGuides has created a unique network of information sourced and updated directly by the official tourist bureaus (such as Amsterdam Tourism, Visit Berlin, Alicante Tourist Board, Stockholm Visitors Board, Wonderful Copenhagen, City of Munich, etc.) to ensure the highest quality and the most up-to-date information. The destination information is available in different channels and formats (e.g. online, Facebook, email, pdf and mobile). The distribution partner list includes over 200 well known travel companies such as SAS, Lufthansa Systems, Ryanair, Venere.com, Hotels.com, Airberlin, Germanwings, Qatar Airways, Booking.com, TUIFly, MSN Arabia, etc. http://www.arrivalguides.com/en/Corporate/DistributionPartners/ http://www.arrivalguides.biz/

Investor & boardmember

2006 - 2010

Previously known as Livebookings, Bookatable is today the European leader in online reservation technology for restaurants. The company has more than 15,000 restaurants using its service, and boasted more than 34 million covers booked in 2015 across Europe. Throughout the years, Bookatable has raised more than $60 million in funding from investors like Balderton Capital, Wellington Partners and Ekstranda. The company was acquired by Michelin in 2015.