MP

Malin Posern

Managing Director UK at Project A Ventures

London, England

Overview 

Malin Posern is a Partner at Project A Ventures in London, with a strong background in venture capital, start-ups, and e-commerce. She has successfully invested in companies such as Lassie and Fertifa, demonstrating expertise in strategic investments and business development. Posern's career highlights include her roles as Partner at Passion Capital, Digital Director at Browns Fashion, and her current position at Project A Ventures, where she manages the UK office and focuses on investing in marketing tech, retail, and consumer internet sectors.

Work Experience 

PA

Project A Ventures

  • Partner, Managing Director UK

    2023 - Current

PC

Passion Capital

  • Partner FI-FIII

    2020

BF

Browns Fashion

  • Digital Director

    2015 - 2020

    Malin joined Browns’ CEO as the first executive team member shortly after its acquisition by Farfetch (NYSE: FTCH) to integrate and build Browns into a key pillar for the group’s supply and platform vision, as well as to reimagine what “the coolest boutique in the world” should look like in a multichannel world. In this role Malin was the P&L owner with digital trade, marketing, product, production, studio creative, data & analytics and multichannel strategy reporting into her. Key achievements: Aside from rapid international expansion and high revenue growth, Malin successfully delivered a rebranding and re-platforming of brownsfashion.com onto Farfetch’s then novel tech platform (now: FPS) within her first years at Browns. She subsequently had a formative role in the strategy and roadmap of FPS, as the business owner of the first multibrand, multichannel retailer trading and operating on the platform. Malin also oversaw the launch and scaling of Browns production studios, as well as studio creative.

nG

navabi GmbH

  • CMO

    2014 - 2015

    Premium fashion Malin was responsible for marketing and product, positioning the business for a successful Ser C funding round.

IV

Index Ventures

  • Investor

    2010 - 2014

    Index Ventures is a leading multi stage venture capital firm, investing in technology-enabled businesses across all sectors globally. During her time at Index, Malin invested in and worked alongside early and growth stage technology companies in Europe and the US including Adyen, ASOS, Centrify, Criteo, End Clothing, Etsy, Farfetch, Just Eat, Metapack, Moleskine, NastyGal, Net-A-Porter, Outbrain. She was responsible for the Nordics and the DACH region and focused on consumer, marketplaces and software investments.

Index Ventures is a venture capital firm that helps the entrepreneurs turn bold ideas into global businesses.

indexventures.com
B&

Bain & Company

  • Management Consultant

    2006 - 2009

    Bain & Company is a well known management consulting firm. During her tenure at Bain, Malin advised private equity and corporate clients within consumer, healthcare, financial services and industrial goods in the Nordic region and globally. She worked on projects including corporate strategy, growth strategy, performance improvement, M&A and due diligence.

KI

Karolinska Institutet

  • Summer Research Associate

    2003 - 2003

A

AstraZeneca

  • Summer Associate

    2002 - 2002

Education 

Investments 

Lassie

Seed

Total funding: $40M

Fertifa

Seed

Total funding: $7.7M

Quix

Seed

Total funding: $16M

Sugar

Pre Seed

Total funding: $6.9M

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