Mana Aynechi
Founding Partner at f7 Ventures
San Francisco, California
Overview
Work Experience
Business Mentor
2023 - Current
F7 Ventures Founding Partner & Operator Council Member
2018
F7 is comprised of seven senior female operators who met at Facebook. With expertise in product, engineering, sales, marketing, partnerships, HR, and operations, we invest in and help bold founders grow and scale at their earliest stages.
f7 Ventures is a Venture Capital.
Private Investor
2021
Private Investor
2021
Instagram Product Lead
2022 - 2023
Set-up and leading the Instagram Retail/e-commerce) Ads Product teams. Meta Inc. consolidated Instagram team back to US as part of 2023 business rationalizations.
Instagram is a free photo-sharing application that enables its users to take photos, apply filters, and share them on social networks.
Raised $57,500,000.00 from Greylock, Thrive Capital, Baseline Ventures, DST Global, Benchmark and Sequoia Capital.
Product Lead, Facebook Live Video & Audio
2020 - 2022
Leading FB Live Video and Audio product teams across creation, consumption and platform.
Product Lead (Facebook Creator Monetization)
2019 - 2020
PM Lead for In-Stream Video Monetization and Platform Monetization enabling creators, publishers, gamers to build sustainable communities by monetizing the content they create for their fans and audiences.
Head of Strategy, Planning & Operations (SP&O) for Media Partnerships
2016 - 2019
Built the SP&O function from scratch for Media Partnerships at Facebook & Instagram. The stakeholder's scope spans strategic relationship management with the top media companies and creators in the world, content acquisition and programs execution. The team spans the globe and covers all verticals (sports, entertainment and news) and segments. Our mission as the SP&O function is to help our business leaders run their businesses better. We are the "COO" function to our go-to-market leaders. Examples of Work: - Operational Planning & Establishing Rhythm of Business Workflows - Strategic Planning: i.e. Goaling, Tiering, Org design & Resource Planning - Reporting & Insights: KPI reporting & Performance Analysis
Stay N' Alive Productions, LLC is a social media marketing firm that provides clients with measurable profits.
COO
2015 - 2016
Plumzi, is a Palo Alto-based start-up funded by Silicon Valley VCs, along with strategic investors like The Walt Disney Company, Turner Broadcasting, Fuji TV, KDDI, and prominent angels, Eric Kessler (former HBO president), and Stu Snyder (former Cartoon Network president). The world’s leading animation studios rely on Plumzi’s technology platform to not only adapt and monetize their animated series as appisodes, but also to expand their new show narratives beyond linear TV with a native appisode component. Appisodes are a new form of entertainment on tablets, smartphones and soon also on smart-TVs and Virtual Reality platforms enabling viewers to interact with characters and help drive the story via touch, voice, tilt, and more. Plumzi is a winner of Disney's 2012 Innovation Challenge, a 2013 graduate of Media Camp, the accelerator program by Turner Broadcasting and Warner Bros, and works with the world's leading animation studios including Warner Bros., Nickelodeon, DreamWorks, Cartoon Network, Saban Brands, American Greetings, and more. Areas of Responsibility: - Business Development/Partnerships - GTM/Sales/Marketing - FP&A - Analytics (Product and Marketing) - HR, Operations, Facilities and Legal
VP of Business
2014 - 2015
Areas of Responsibility: - Business Development/Partnerships - GTM/Sales/Marketing - FP&A - Analytics (Product and Marketing) - HR, Operations, Facilities and Legal
Entrepreneur-in-Residence
2013 - 2014
Responsibilities includes: - Day-to-day operations of fund - Investor reporting and relations - Sourced investments, met with entrepreneurs and performed analysis of business models - Due diligence - Provided operational support to portfolio companies as our value add - Invested in 12 portfolio companies (Plumzi, Fuze Network, Insikt, OnDeck, InStore to name a few)
Head of Strategic Planning & Analysis
2011 - 2013
- Founded the SP&A function for Square - Implemented long-range planning - Forecasting - Created standardized metrics reporting/dashboards - Board prep, fund raising and investor relations - Designed and implemented annual budgeting process and rolling forecast processes for company - Developed business analysis for retention, LTV of users & cohorts - International Expansion Operations
Square is a software company that designs and develops omnichannel solutions.