Manuel Jimenez

Head of Strategy & Analytics

2022 - Current

Commercial Director

2018 - 2022

Commercial Manager

2016 - 2018

COANSA is a commercial company that provides raw materials, packaging, and supply chain solutions to manufacturers throughout Central America. We partner with top companies from around the world to support the growth of industrial producers in Central America. With regional presence and state of the art facilities, our expertise lies in technical sales (indent and distribution), supply chain and logistics aimed at the region's industrial sector.

Co-founder & CEO

2016 - 2016

Beanstock is a specialty green coffee search platform that makes it easy for roasters to find their ideal coffees by aggregating multiple suppliers under one roof.

Interim Head of Growth

2015 - 2015

Sprig makes it simple to eat well: healthy and delicious meals delivered on-demand.

Senior Vice President (Product Management, SEO, SEM)

2011 - 2013

Played integral role in growing revenue (7x) and headcount (4x) while remaining profitable. - Reported to CEO and collaborated with C-Suite to define and execute company strategy. - Product Manager for Apartment List Web (desktop & mobile): defined product roadmap, performed user research, wire-framed vision, worked with UI/UX designers to finalize mocks and with engineers to implement solutions. Achieved 7x traffic growth and over 30% improvements in user engagement KPIs.

Director of Online Marketing

2011 - 2011

Operational owner of Apartment List's P&L, focused on maximizing gross profits by minimizing SEM/PPC traffic acquisition costs and optimizing the conversion funnel. - Delivered incremental traffic necessary for 50% revenue growth while maintaining gross margins constant. - Implemented data-tracking capabilities via Google Analytics/AdWords to enable better, data-driven decisions.

Associate

2009 - 2011

Contributed in strategic and operational projects with clients across software, consumer electronics, energy, retail banking, automotive, industrial goods and pharma industries. Sample casework: - Analyzed inventory management operations for truck manufacturer and isolated 20% of parts contributing to 80% of stock-outs; defined and managed client implementation of new practices which resulted in a 1.5ppt service level increase at negligible impact in inventory. - Designed framework to evaluate marketing spend for auto manufacturer and identified $280M+ in ineffective, salvageable spend; reallocated annual marketing budget ($1B+) based on proposed new strategy and competitive landscape. - Evaluated client’s proposed private banking initiative by modeling expected operations and financials; results indicated promising potential and client rolled out pilot program.

Industrial Engineering Senior Design Project

2008 - 2008

Worked with WFP and five other industrial engineering students on our Senior Design project (capstone course for Industrial Engineering at Ga Tech). Project consisted of a worldwide supply chain optimization model, inventory management tools and training materials for field operations. Selected as finalist group for best senior design project (four out of 22 groups chosen).

Industrial Engineering Co-op

2005 - 2007

ATL Airport Project Management Office: worked in several operations/process engineering & continuous improvement projects Three co-op semesters (alternating between school and work) for total 1 year of experience