Marc-antoine Olive
Founder of Feast Creative Foods
Paris, Île-de-France
Overview
Work Experience
CEO and Co-founder
2020 - Current
FEAST Creative Foods is an operational platform scouting and raising profitable food and beverage innovations in China with an emphasis on their positive health & sustainability impact We focus on capturing unique and healthier product propositions that meet the changing needs of the emerging, younger generation of Chinese consumers We are driven by brand-building, social media data, omni-channel sales approach and supply chain localization – connecting and operating our brands within the digital commerce platforms and influencer ecosystems in China Our FEAST “playbook” enables to “de-risk” the investment for China market entry by blending global winning innovation with deep local China consumer and market understanding
Advisor and investor
2019 - 2020
Operating Partner
2022
Feast Ventures is an emerging Micro VC investing at the intersection of food and agtech to challenge human and planetary health with entrepreneurial innovation. Feast targets early-stage investments - closing the prevalent funding gap for (pre)seed companies in our verticals - particularly in Europe The initiators of Feast Ventures have been founders, operators and angels in the food & agtech space for 10+ years while the fund itself will be backed by a selection of food entrepreneurs, family offices and selected thought leaders. Ticket sizes into portfolio companies typically range from EUR 150k-500k aiming at minority stakes The prototype fund (Fund I) today consists of 18 portfolio companies – mainly from Europe
Board member / senior advisor in Food-Agtech players, Private Equity
2020
Advisory roles on due diligences, international expansion, brand and commercial strategy, fund raising Focus on Private Equity Impact projects food transition and Africa: Me Moringa for Life, GoodBridge accelerator
Vice President - General Manager Häagen-Dazs Asia Middle East Region
2017 - 2020
- $500+ MM Net Sales P&L accountability - Operations of 600 Company Owned and Franchises Haagen-Dazs Shops in 15+ Markets including 9 manufacturing units - Multi-Channel : Mass Retail, Ice Cream Shops, Foodservice, E Commerce Key achievements : - Market shares gains + 1pp after 1 year - New "One Asia" Brand communication implemented after 6 months - Successful channel acceleration in E Commerce, Corporate Gifting in 1 year
Vice President - General Manager Yoplait France
2015 - 2017
- General Manager $450+ MM Net Sales P&L accountability - Multi-channel with dedicated sales forces : Retail, Out of home / Foodservice and Private Label Key achievements : - Market share gains and double-digit profit increase from year 1 - Renovation on 6 key Core brands in 18 months - Successful expansion into new segments Simple Indulgence and Alternatives
Franchises-New Markets Unit General Manager & Chief Marketing Officer Yoplait
2013 - 2015
- General Manager of Global Franchises Unit, P&L equivalent to $800 MM Sales (>25 countries) - Strategic planning : business development new markets via M&A and Greenfield, portfolio expansion Key achievements : - Expansion of global franchises / distributors network with double digit growth and market share gains especially in Mexico, South Korea (+20% vs target) - Successful Yoplait start-up in China reaching 10% share in first year in Shanghai and acquisition of a local yogurt player in Brazil within 9 months
General Mills is a food company that manufactures and markets branded consumer foods.
Raised $2,700,000,000.00.
Director Strategy & Innovation - Global Nutrition Group (Cereals and Juices)
2011 - 2013
- Global Nutrition Group $13Bn Sales (Quaker, Tropicana, Gatorade) - Business development with focus on LATAM Key achievements : - Launch of Quaker beverages in Mexico and Brazil after year 1 - Quaker strategic planning : portfolio and new markets expansion plan within 6 months
Marketing Director - Danone The Netherlands
2008 - 2011
- Lead Dairy portfolio of 5 brands on world highest dairy per capita consumption market - $100 MM Net Sales, team of 15 Key achievements : - Market share gains and record high profit (second most profitable Business Unit in Europe) - Restructure portfolio from 7 to 5 brands
Marketing Director - Danone China
2005 - 2008
- Business start up via Joint Venture with Chinese leading Dairy companies Key achievements: - Launch Danone Activia in China , first success for Danone Dairy in China - From 2% to 13% value share of total Yogurt in East China, exceeding targets by 150% after year 1 - Strategic plan leading to acquisition of yogurt regional player in 2007 - Build Marketing team from 1 to 8
Commercial and Marketing Business Unit Manager - Danone Middle East
2002 - 2005
- Joint Venture Al Safi-Danone responsible for launching Danone Dairy portfolio into Saudi Arabia and Gulf key markets - Lead 5 Key brands $180 MM Net Sales Key achievements : - Launch Danao Juice Milk ($30 MM Net Sales, 15% share in total Fresh Juices in Saudi), best Danao launch within Danone worldwide in 18 months - Successful market entries in 4 Export countries in in 2004-2005 (UAE, Kuwait, Qatar, Oman) - Build Marketing team from 2 to 10 and new Consumer Insight capability
Brand Manager, Senior Brand Manager - Danone Germany
1999 - 2002
- Manage 3 brands, $120MM Net Sales, - Team of 4 Key achievements : - +5% sales increase on Obstgarten Dairy brand via new pack relaunch - Implement new Marketing support model beyond TV (with more Outdoor and Press)
Danimals provides kids' yogurt and smoothies in various flavors, rich in calcium and Vitamin D, with no artificial ingredients.
Product Manager Private Label
1996 - 1997
- Manage 3 Casino Private Label segments (Personal and Household Care) Key achievements : - Launch of 3 key innovations and new quarterly consumer promotion plans - Improve Margin +20% via supplier negotiations and consumer value savings