Marc Leduc

Member of the LP Advisory Committee

2023 - Current

Board Member

2023

Investment Manager

2017

BASF Venture Capital GmbH (BVC) was founded in 2001 and has offices in Europe, the U.S., China and Israel. The aim of BVC is to generate new growth potential for BASF by investing in new companies and funds. The focus of investment is on chemical products and new materials, software and services as well as innovative and digital business models in the broader field of chemistry. Further information at www.basf-vc.de.

Board Member

2018 - 2021

Senior Manager New Business Incubation

2011 - 2017

Identified, evaluated, and incubated projects in new growth areas for the BASF group. Led teams evaluating the economic and technological potential of polymers based on CO2 and of a new technology for the production of hydrogen and carbon. Developed business plans, IP strategies, technical and commercial proof-of-concept by early prototyping, business model design, etc.

Industry Marketing, Personal Care Ingredients

2009 - 2011

Cosmetics: hair and body care segments. Developed and implemented European business segment marketing strategy for hair-care; coordinated strategic marketing activities, incl. market and competitor intelligence as leader of a global virtual team; identified unmet needs and trends along the hair-care value chain and aligned R&D project portfolio accordingly; prepared business plans for R&D projects; repositioned a recently launched product, leading to additional sales development in the hair-care segment; developed and monitored customer interaction models, planed and executed segment communication concepts; developed claim substantiation concepts in collaboration with the technical team; responsible for global product launches.

Marketing Manager, Personal Care Ingredients Europe

2008 - 2009

Developed regional customer segmentation and service optimization concepts, which were later successfully implemented at a global level. Contributed to the improvement of our market launch process.

Global Product Development

2002 - 2008

As a product development manager for process chemicals in the paper industry, I managed several multi-disciplinary R&D project teams which led to the development, scale-up, and commercial launch of three new products. Additionally to the main R&D activities, I was responsible for quality management, customer and sales and support for three product lines. This included working with sales and marketing team by holding commercial and technical presentations at customers, training events, and international conferences in French, English, and German, as well as establishing and managing commercially important relationships with major suppliers.

Research Manager

1999 - 2002

As a research manager in the area of water-soluble polymers, I led a talented and experienced team that developed an innovative, cost-effective and ecologically sound formulation technology, which is currently being exploited in the areas of cosmetics, construction, and papermaking additives. We successfully up-scaled new products from the laboratory to large-scale production. We also established collaborations with universities to investigate the use of biotechnological methods in polymer synthesis.