Marco Aramburo
COO / VP of Product / Operations Director / Digital business development / Financial analysis / Process improvement / Management / Digital production
Marco Aramburo
COO / VP of Product / Operations Director / Digital business development / Financial analysis / Process improvement / Management / Digital production
Bogotá, Capital District
Overview
Work Experience
Managing Director Colombia / COO
2012 - 2023
Rokk3r Labs is a company that has three service areas: • Co-building digital companies through which it, for the last 10 years, has built over 50 companies that are currently operating. • Consulting division, through which it advises companies in the Americas on digital transformation. • Acceleration as a service, through which it co-creates accelerators and applies open innovation to corporate entrepreneurship strategy. Responsibilities • Strategic leader as Product VP in digital technological development. • Government and corporate alliance management. • Business operations growth. • Devising internal processes of production, evaluation, and contracting. • Presentation of reports referring to the regional objectives’ compliance plans. Achievements • Product VP of digital company creation services in Colombia, the United States, Argentina, Ecuador and Venezuela. •Organization of the digital development production process reducing reprocessing to 7%. • Creation of the company's career path, generating a historical retention rate of 85% of the total team. • Generating efficiency in the results of the operations, which allowed the negotiation of greater participation in the companies being advised.
CEO - Owner
2000 - 2012
7wd was a digital agency that advised companies mainly in the retail, agribusiness, sports, construction, and health sectors. Responsibilities • Incorporation of the company and creation of the trademark and business plan. • Direction of the company’s critical departments. • Creation of strategies and policies. Achievements • Market opening for these services.. • Brand positioning through their websites.
Independent Consultant
2010 - 2012
Responsibilities • Design and execution of media strategies. • Assessment of social media marketing strategies. • Identifying and leveraging new channels. Achievements • Creation of social media management for one of the largest TV networks in Colombia. • Optimization of the e-commerce platform of one of the largest leather goods companies in Colombia, increasing sales by 300%. • Creation of one of the leading toy stores in the country.
Project Manager
2011 - 2012
Mass Digital is a digital agency from the MullenLowe Group, leader in digital, direct, and loyalty marketing (Customer Engagement Marketing) in Colombia. It advises companies in their business development through engagement with its clients. Responsibilities • Project coordination engaging accounts, design, and development. • Writing documents specifying scope, technical requirements, schedules, and budgets. • Search for and negotiating with new suppliers. Achievements •Creation of a relationship model with the accounts area, achieving delivery times to the end client, with a 90% improvement. • Improvement of contracting processes with new suppliers.
CEO
2009 - 2011
Croma Green was a company that represented Colombian coffee brands in the United States, such as Devotion, Café 18 and the varieties of each one of them. One of its main areas was the development of its own brands for multinational retail companies based in the United States. Responsibilities • Incorporation of the company in the US market. • Commercial agreements. • Negotiation with chains and distributors. Achievements • Operation of online coffee shop in the United States.. • Sales of 1,000 bags of coffee per month. • Establishment of communication with major chains such as Walmart, Publix, Heb, and Trader Joe's.
CEO
2006 - 2011
Croma Global was a company that represented commodities traders from different countries around the world in Colombia. Responsibilities • Work team coordination. • Search for new clients and suppliers. • Search for new channels. Achievements • Obtaining representation of raw material traders of non-perishable goods in Colombia.
Independent Architect
2001 - 2008
Responsibilities • Project development • Development of technical requirements: preparation of the project scope document in functional terms with the client • Design outline • Planning: coordinate who will be working in the project; define the scope and responsibilities of each work team • Construction process: construction outline stewardship and control • Construction design process: construction design stewardship and auditing Personnel under my responsibility • Direct: 2 foremen, 4 workers, 8 assistants. • Indirect: in general all contractors required for proper construction development.
Project Director - Business Developer
2001 - 2006
Panda Consulting was a digital agency that advised companies in the processing of databases and rating studies for television. Responsibilities • Project management. • Improvement of internal processes. • Search for new needs within the current clients. Achievements • Generate new needs in current customers. • Maintain a customer churn rate of 0%.
Design Architect
1999 - 2000
Escuela San Vicente Responsibilities • Preliminary project: design the preliminary project together with the work team • Design: define the project's volumetric aspects • Details: preparation of the project architectural details • Urbanism: design of the project public spaces and of the sports fields
Construction Resident
1998 - 1999
Bodega Popular Corabastos Metal structures Responsibilities • Design: roof and column structure design • Construction: in plant structure construction • Supports: design of structure-supporting columns • Support construction • Column construction: connection and subsequent welding of structural components Floors Responsibilities: • Floor compacting: ongoing review of floor compacting levels for subsequent concrete pouring • Concrete pouring • Material calculations: ongoing calculation of material volumes required for the work • Area calculations
Education
Architect
1993 - 1998
Bachelor's
1982 - 1992