MF

Marco Flavio

Partner at Mindset Ventures

São Paulo, São Paulo

Overview

Work Experience

  • Founder, CEO

    2010 - Current

    Founder and Executive Director. VIDI is a company focused on EVALUATING PERFECT STORES EXECUTION and SHOPPER EXPERIENCES in all sales channels.

  • Partner

    2016

    Seed Venture Capital Firm that supports the growth and development of groundbreaking startups, mainly in the United States and Israel.

  • Managing Partner

    2009 - 2017

    Founder and Partner. MASIMA is a consulting firm aiming to provide services related to Trade Marketing strategic planning, training and sales development, retail execution. Projects related to this topics have been implemented in companies such as: Samsung, Under Armour, Johnson&Johnson, BRF, JBS, Souza Cruz, Reckitt Benckiser, Raízen, Danone, TIM, etc.

  • CEO

    2008 - 2009

    Largest trade marketing agency in Brazil by 2008 (R$140Mn) with more than 4500 employees, I joined Plano.Trio six months after it was bought by the largest communication group in the world (WPP group). So the challenge was to review business scope, reorganize and build a new set of tools to support actual BU, execute an in depth audit in all financial foundation, review Terms and Conditions of ongoing agreements, acquire new and relevant clients, generating additional revenues with better margins and conditions, besides establish an adequate governance model between local and international shareholders.

  • Channel/Trade Marketing Director

    2004 - 2007

    The main area goal was to drive Nokia strategy accordingly every distinct channel; shaping distribution and optimising Nokia's overall position across channels; and ensuring a holistic approach to trade customer management. Deploying Nokia standard retail programs such as Field Force Management, Nokia Training Academy, Promotional Planning, etc

  • Trade / Brand /Planning Marketing Manager

    1997 - 2004

    Had job positions in different areas of Souza Cruz within marketing competences, such as: Trade Marketing / Brand Marketing and Marketing Planning. Main Responsibilities were: Trade Marketing development at the retailer channels, Managing Low Price Souza Cruz brand portfolio and Sales and Operational Planning. Positions: - Sales Regional Manager - Brand Manager - Marketing Planning and Insights Manager - Sales Area Manager - Marketing Trainee

  • Internship

    1995 - 1996

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