Margaret Lawrence

Chief Commercial Officer (CCO)

2023 - Current

Senior Advisor

2020

Provides strategic advice on B2B, ecommerce, SaaS, sales, ad tech, marketing, and company building to Silversmith investors and portfolio company management teams.

Board Member

2022 - 2023

VP, General Manager B2B and Perigold

2016 - 2023

Led Wayfair Professional and Perigold. Wayfair Professional, Wayfair’s B2B division, serves the unique and ongoing needs of Wayfair’s business customers. Focused on rapid growth with improving efficiency; results included growing B2B business 7x to $2B+ and transforming it into a strong profit driver for the company. As General Manager, owned the P&L, led a large (1000+ person) cross-functional team and the full range of disciplines, including business strategy, customer experience, sales effectiveness, brand development, technology, and merchandising strategy. In 2021, took over ownership of Perigold, Wayfair’s luxury furniture B2C business as it became a market leader in the category.

Chief Services Officer

2016 - 2016

Led new product services, data services and customer service. Launched new revenue streams to monetize customer base and began development of data service model for leading enterprise mileage tracking provider.

Chief of Staff, SMB Americas

2013 - 2015

Led strategy and operations for $XX billion Americas Small & Medium Businesses Ad organization, with focus on accelerating revenue growth each quarter.

Head of SMB Agency Sales, North America

2011 - 2013

Led Google digital advertising platform and products sales to Small & Medium Businesses across North America. SMB Sales Site Lead for Cambridge office and SMB Sales Head of North America Agency Programs, leading sales teams focused on growing North American clients through agency partners. Developed engagement model to maximize agency revenue.

Partner

2002 - 2011

Board member or observer of numerous companies. Worked with portfolio of 6-11 active investments at Board level with strategic and operational support including building out management teams, developing business/operational plans and executing liquidity events. Evaluated new direct investment opportunities, sourced potential investments, led investment process, tracked performance of and worked with portfolio companies to formulate and execute strategy. Led due diligence efforts, deal structure negotiations for new investments.

Associate

1998 - 2000

Led investments in and provided financial advisory work to early stage technology companies. Worked intensively with portfolio companies and other clients to set and attain business goals.

Analyst

1996 - 1998

Provided investment-banking advice to industrial/consumer products companies in M&A, debt, equity transactions. Participated in all phases of execution, including writing/presenting transaction proposals, drafting prospectuses, producing detailed valuation analyses, assisting with board of directors’ presentations.