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Maria Luisa Martinez

Strategic Advisor at Winter Emergence Capital Funds

Bogota, D.C., Capital District

Overview 

Maria Luisa Martinez is a Real Estate Developer with a background at Boston Consulting Group and Stanford University. She has excelled in new business development and strategic sourcing, showcasing expertise in fundraising and fund administration, with a strong foundation in civil engineering and a track record of successful investments in consumer internet and enterprise sectors. Highlights of her career include her role as a Partner at Arquitectura y Concreto and her experience as a Strategic Advisor at Winter Emergence Capital Funds, demonstrating a strong background in both business development and strategic consulting.

Work Experience 

  • Partner

    2019 - Current

    A&C is one of the largest general contractors and developers in Colombia. We build over 50 projects concurrently and cover Bogotá, Medellín, Cartagena, and Barranquilla. My role is focused on new project development and structuring. We have projects in the residential, commercial, renewable energy, and travel & leisure sectors. Additionally, I have led several strategic projects in the company related to digital infrastructure and online sales.

  • Strategic Advisor

    2021

  • Consultant

    2019 - 2019

    Advised clients in finance, consumer, and tech on projects, including: -Due diligence for private equity – Advised on 4 investments of $500M-$1B in industrial & prof. services; built market models, analyzed competitive landscape, and sized value creation opportunities. -Growth strategy for Hispanic media chain – Developed transformation plan to revitalize local media business unit. Identified quick wins to fund growth through new digital channels, tech automation, and staffing optimization. -Business development for digital health startup through BCG Digital ventures – Built investor-ready business case and financial materials for company’s Series A & B.

  • Associate

    2017 - 2019

BCG Securities focuses on wealth management with high net worth individuals.

  • Advisor

    2015 - 2016

  • Co-founder & Board Member

    2013 - 2015

  • Transaction Advice Intern

    2015 - 2015

    -Worked alongside a team to produce due diligence reports for major public private partnerships in Latin America with Goldman Sachs. -Elaborated proposals for the role of Lender's Technical Advisor for large infrastructure projects (>$200MM) in Latin America. -Learned general Public-Private Partnership framework, scheduling, cost estimating, and basic financial modeling.

  • La Maison Française - French House Staff Member

    2014 - 2015

  • Jobsite Intern

    2014 - 2014

    Worked in the construction of the first Latter Day Saints temple in France.

  • Mechanical Engineering Intern

    2013 - 2013

    Survey of potential new hydro power plant sites in rural Colombia.

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