Mariam Naficy

Chief Executive Officer

2023 - Current

Founder and Managing Partner, Heretic Ventures

2021

Heretic Ventures is a San Francisco-based venture studio ideating and launching new businesses in the creator economy. The remainder of its Fund I is focused on consumer AI businesses.

Founder and Executive Chairman

2023

Founder and Co-CEO

2021 - 2023

Founder and CEO

2007 - 2021

Founded and scaled Minted.com, the leading creative goods marketplace. - Scaled management and team - Created corporate, product and marketing strategy to drive the business from $0 to several hundred million dollars in revenue and a company whose products have reached over 80 million US households. - Built community of 20,000 independent artists from all over the world; Minted sells the best designs to customers in the form of stationery and fine art.

Member, Board of Directors

2022

Member, Board Of Directors

2021

Member Board Of Directors

2014 - 2020

Member, Board of Directors

2008 - 2013

Vice-President and General Manager, US E-Commerce, and Global Head of E-Commerce Development

2003 - 2007

Launched The Body Shop's first-ever E-Commerce business in 2004, building team, process, and infrastructure from the ground up. Managed the E-Commerce division and P&L from 2004-2007. Grew the business to 6% of overall company sales while achieving profitability within the first 12 months of launch. Promoted in December 2005 to role of Global Head, E-Commerce Development to define global E-Commerce strategy, in addition to retaining GM role in the U.S.

VP, Marketing and Product Development

2002 - 2003

Founder and co-CEO

1998 - 2000

Founded Company, raised $28 million in financing, co-led Company. Co-managed staff of 125 people, with direct responsibility for Marketing, Business Development, Product Management, and Technology groups. As acting VP Marketing throughout the company's existence, created the company's brand positioning and marketing and communication strategies. Eve.com was a leading online retailer of cosmetics, accessories, and jewelry, carrying over 250 cosmetics brands. Company became the first retailer to convince a critical mass of high-end cosmetics brands to sell their products online. Eve.com had the largest market share in online cosmetics space until its purchase by Idealab in 2000 in a competitive sale process.