Mariam Naficy
Chief Executive Officer at Arcade
San Francisco, California
Overview
Work Experience
Chief Executive Officer
2023 - Current
Founder and Managing Partner, Heretic Ventures
2021
Heretic Ventures is a San Francisco-based venture studio ideating and launching new businesses in the creator economy. The remainder of its Fund I is focused on consumer AI businesses.
Heretic Ventures is a venture studio that founds new businesses in the creator economy, including blockchain and NFT businesses.
Founder and Executive Chairman
2023
Founder and Co-CEO
2021 - 2023
Founder and CEO
2007 - 2021
Founded and scaled Minted.com, the leading creative goods marketplace. - Scaled management and team - Created corporate, product and marketing strategy to drive the business from $0 to several hundred million dollars in revenue and a company whose products have reached over 80 million US households. - Built community of 20,000 independent artists from all over the world; Minted sells the best designs to customers in the form of stationery and fine art.
Minted is a design marketplace that connects users with artists to help them create something one-of-a-kind.
Raised $297,100,000.00 from T. Rowe Price and Permira.
Member, Board of Directors
2022
Member, Board Of Directors
2021
Medium is a social publishing network that connects ideas and perspectives on topics that matter.
Raised $162,967,569.00 from Andreessen Horowitz, Spark Capital and Google Ventures.
Member Board Of Directors
2014 - 2020
Yelp is an online platform that connects people with great local businesses through user-generated reviews and recommendations.
Raised $56,000,000.00 from Elevation Partners.
Member, Board of Directors
2008 - 2013
Polyvore is a new way to discover and shop for the things you love.
Raised $22,100,000.00 from DAG Ventures, Matrix, Vivi Nevo and Goldman Sachs.
Vice-President and General Manager, US E-Commerce, and Global Head of E-Commerce Development
2003 - 2007
Launched The Body Shop's first-ever E-Commerce business in 2004, building team, process, and infrastructure from the ground up. Managed the E-Commerce division and P&L from 2004-2007. Grew the business to 6% of overall company sales while achieving profitability within the first 12 months of launch. Promoted in December 2005 to role of Global Head, E-Commerce Development to define global E-Commerce strategy, in addition to retaining GM role in the U.S.
VP, Marketing and Product Development
2002 - 2003
Founder and co-CEO
1998 - 2000
Founded Company, raised $28 million in financing, co-led Company. Co-managed staff of 125 people, with direct responsibility for Marketing, Business Development, Product Management, and Technology groups. As acting VP Marketing throughout the company's existence, created the company's brand positioning and marketing and communication strategies. Eve.com was a leading online retailer of cosmetics, accessories, and jewelry, carrying over 250 cosmetics brands. Company became the first retailer to convince a critical mass of high-end cosmetics brands to sell their products online. Eve.com had the largest market share in online cosmetics space until its purchase by Idealab in 2000 in a competitive sale process.