Mark Friedman

President

2018 - Current

The Digital commerce industry continues to grow every year with more and more people adopting online shopping as their preferred method to shop. The flow of new employees into the space has not kept up with the need and many companies don't have enough people focusing on the web. They have more data than they can analyze and many are not challenging their 3rd party providers as well as they should be. Success in business is "all in the details" and at Details Interactive, we will work with digital teams to help them improve their ROI on the marketing spend for the web channel. Short-term audits or surveys of the business will allow us to identify the hot spots for improvement. We also work with senior management to think through how best to deal with marketplaces and the impact they have on your business. There is also a need to manage consumer databases for all channels, all in one place. Multi-channel buyers will be your best customers but all too often, different channels have separate databases. We can help to organize the data, and allow you to use the data warehouse as more than a data "vault." Loyalty programs have continued to evolve and as part of my role at Steve Madden, I was the lead architect on the new SM Pass loyalty program, a cross-channel enterprise level, rewards program. I have worked with other great brands including, Calvin Klein Underwear, Calvin Klein Jeans, Speedo, Brooks Brothers, Eddie Bauer, LoveShackFancy and many others.

Host of The Marketing Playbook Podcast

2020

The Marketing Playbook Podcast started in February 2020 and I have now released almost 90 episodes. It has been an opportunity to speak with people like Chip Bergh, CEO of Levi's and Gary V from Vayner Media as well as many other notable marketers, entrepreneurs, and founders. With each episode, I learn something new and hopefully bring thought provoking ideas for the listeners.

Executive E-Commerce Consultant

2024

In this role, I will bring thought leadership to a broad array of digital commerce clients that work with the agency.

Managing Partner

2022

Managing Director, Digital, Marketing, E-Commerce & Direct to Consumer

2021

SGG + Associates provide consumer-facing businesses with real-world insights into complex issues, providing actionable plans and transformative solutions that deliver results. Our clients include retailers, brands, wholesalers, entertainment and experience venues, and digital commerce and marketing platforms. We are trusted advisors to boards and investors including private equity, family offices and debt holders. Our services cover strategic planning and organizational design, business transformation planning and implementation, customer experience design, digital marketing and commerce, sustainability, multi-disciplined research, and intellectual property/brand optimization.

Advisor

2022

Mu Ventures is an early stage VC fund focused on the future of commerce. The team is deeply embedded in the e-commerce ecosystem where we never stop hustling to support our portfolio companies.

Advisory Board Member

2021

BWG is an invite-only network for senior executives across technology, media and telecom. BWG industry professionals participate in a series of roundtable discussions which are a valuable resource for market intelligence, business development and personal/professional networking.

VP Digital

2022 - 2023

VP E-Commerce (Interim Consultant)

2020 - 2021

In this role, I was responsible for the e-commerce business as well as CRM, Loyalty, Private Label credit and Customer Service. This was a period of transition for the business having gone into bankruptcy in July 2020 and coming out with new owners in September 2020. The new owners, SPARC (joint venture between ABG and Simon Property) brought me in to help the team with the transition.

Chief Marketing & Digital Officer

2018 - 2019

President E-Commerce

2011 - 2018

As the President of E-Commerce, I had full P&L responsibility for the Steve Madden, Betsey Johnson and Superga-USA websites. My team included 4 marketers who are focused on driving traffic to the sites and optimizing conversion. We had 4 graphic designers, 4 merchandisers, 2 photographers, a stylist, a Loyalty Manager and the head of Customer Service. Customer service had about 50 people. We also had a Digital Content Director who is focused on our social programs. The Steve Madden website was used as the focal point of the brand; a place where we can sell our products but also help to extend our brand to the consumer.