Marshall Porter
General Partner at AlleyCorp
Marshall Porter
General Partner at AlleyCorp
New York, New York
Overview
Work Experience
General Partner
2021 - Current
AlleyCorp is a NYC-based early stage investment firm. To date, AlleyCorp has founded some of the most influential companies in New York City (e.g., Business Insider, MongoDB - NASDAQ: MDB, Gilt Groupe, Zola and more), creating 3000+ jobs, raising $2B+. Additionally, we've invested in over 150 teams building the companies of tomorrow across general technology and healthcare.
US CEO
2019 - 2021
Oversaw US enterprise and consumer P&L for Gympass, including Supply (wellness / fitness partners), Demand (sales, account management, marketing), and dotted lines with US Finance and HR Grew US revenue 120% YoY through COVID-19 pandemic by accelerating into digital and pivoting business model to easier-to-understand and more predictable recurring revenue model Grew US supply to include 45 of top 50 partners in US market focused on mutually beneficial long-term deals, creating the most desired partner network for our corporate clients and consumers Rolled out new consumer plans to improve margins by 4500 bps and ensure US profitability Rebuilt US team culture by focusing on communication, transparency, and team empowerment
Chief Strategy Officer
2018 - 2019
Conceived, led, and commercialized transition of Spring from consumer-facing business to enterprise-facing Marketplace-as-a-Service offering, resulting in partnerships providing marketplace supply and functionality to Instagram, Macy's, Target, and others. Led and oversaw commercialization of data products business Responsible for pushing company thinking around retailer pain points, challenging accepted ideas around core value proposition, and international expansion.
President
2016 - 2018
Acquired by ShopRunner Led the day-to-day business at Spring with direct oversight of Brand Sales and Management, Marketing, Product, Finance, HR, Business Development, International, Customer Care, and Operations. Drove revenue growth from $4m (2015) to $70m (2017) by aligning the business to focus on customer experience, leveraging data, and diversifying marketing channels. by aligning the business to focus on customer experience, leveraging data, and diversifying marketing channels. Oversaw growth of supply from 800 brands to over 10,000 brands and increased gross margin by 2900 bps by partnering with brands, driving scale to create negotiating leverage, and cutting variable costs. Raised $65m Series C led by Fidelity and eBay. Built a world-class management team across all business functions. Re-aligned culture to encourage ideas, risks, innovation, and ownership at all levels of the organization, with a particular emphasis on empowering the middle and junior levels.
Senior Vice President and General Manager, International
2012 - 2015
Built international business from $11m (2012) to $150m (2015) global P&L with strong growth trend Directed all aspects of Gilt’s international direct-to-consumer business, including product, merchandising, and marketing Established customer-focused International strategy built on customer experience, supply, and logistics Built team of marketers, merchandisers, technologists and product managers recognized to be leading innovators in cross-border eCommerce Conceived and executed additional B2B business, allowing international partners to sell from Gilt’s inventory in real time, driving high margin and incremental annual revenue through ground-breaking relationships in China, Middle East, Russia, and SE Asia
Vice President, Business Development
2010 - 2012
Built Gilt’s business development team, focusing on efficiently acquiring high-value customers and driving Gilt’s visibility through over 50 high-impact partnerships Responsible for Corporate-wide business development, including Women’s, Men’s, Home, Kids, Jetsetter, Gilt City, Gilt Taste, and emerging businesses Struck partnerships that acquired over 2,000,000 new members and tens of millions in revenue and cemented Gilt’s leadership position by creating media events that drove billions of PR impressions Negotiated and managed needle-moving partnerships with Google, Lady Gaga, Volkswagen, Target, Starbucks, Virgin America, Infiniti, Gogo, and dozens more, winning industry marketing awards Developed new high-margin media sales revenue streams impacting each business, contributing $10m+ to Gilt’s bottom line
Director, Mobile (acquired by QUALCOMM)
2006 - 2009
Identified, targeted, and initially drove strategic acquisition by Qualcomm Exceeded targets and accounted for ~100% YoY revenue growth from 2006 to 2008 with no incremental investment from company by establishing new sales and product strategy Won new business and built partnerships across Europe, Asia, and the Americas with industry leaders including Qualcomm, SK Telecom, Ericsson, Honda, Toyota, and Nokia Siemens, Sirius XM, Sumitomo, and KDDI. Influenced key industry players in standards discussions including BMCO, 3GPP, DVB, & ISDB-T Drove innovative new lines of mobile business including digital television to mobile (DVB-T) from concept to launch, including product definition, strategy, marketing, and sales
Director of Strategic Development
2005 - 2006
Led Handango Strategic Development and reported directly to CEO Responsible for Handango’s mobile billing, SMS, Sony PSP and Tablet PC initiatives from conception through launch and spin-off to internal teams Signed strategic partnership with Microsoft to include Handango catalog in Windows Established International Strategy Worked with CEO and CFO to secure $61M funding round
Director of Business Development and Channels
2004 - 2005
Created and drove strategies for Handango’s most strategic mobile operator, OEM, and OS relationships including Sony Ericsson, Motorola, Verizon Wireless, RIM, and others. Cultivated extensive network of contacts to assist in mobile M&A intelligence. Engaged in acquisition process, including due diligence & Term Sheet negotiations. Co-created Handango channel insulation strategy to retain high revenue and highly strategic channel partners, resulting in retention of 90% of channel partners in 2005 Created and executed strategy that led to reversal in most strategic customer’s satisfaction from D- grade to A+ grade, leading customer to sign contract extension.
Partner Manager / Sr Partner Manager, EMEA
2003 - 2004
Conceived and launched Handango InHand, the first mobile application marketplace, licensed by over 20 OEMs, operators, and channels globally. Managed critical relationships with Handango’s most strategic global OEM, OS, and carrier partners, resulting in 400% year-over-year revenue and profit growth. Launched Sony Ericcson Application Shop, the first online OEM application store for smartphones. Extended to cover global markets. Launched MotoMixer, Motorola’s customized ringtone initiative, in 17 European countries.