Marta Arellano
Strategy Director, Digital at BT
Marta Arellano
Strategy Director, Digital at BT
Barcelona, Catalonia
Overview
Work Experience
Strategy Director, Digital
2022 - Current
Head of Product Strategy, International Business Lending
2019 - 2022
Spearhead designing and execution of global lending capabilities, driving expansion of card lending volume. Co-led optimization strategies for existing lending constructs across the APAC region, fostering streamlined operations and enhanced efficiency.
Head of Finance, US Personal Loans & Credit Card debt
2017 - 2019
Orchestrated strategic financial planning, driving exponential growth in personal loans and premium card lending products. Successfully negotiated a company-wide deal with a POS Financing Fintech partner. Devised innovative pricing models for personal loans and assessed channel strategy that led to enhanced profitability.
Manager, Leadership Rotation Program
2014 - 2017
Provided strategic decision support across corporate planning, development, and travel & lifestyle services. Collaborated with diverse teams to identify investment prospects, reinforcing core capabilities and driving consumer commerce and B2B initiatives.
Senior Consultant Valuations & Economics
2008 - 2012
Led comprehensive business valuations, financial analyses, and modeling for diverse entities using methodologies like DCF, market multiples, NAV, and APV. Conducted assessments in various scenarios including transactions, PPA, impairment tests, and tax reporting. Spearheaded cross-country initiatives, ensuring prompt service delivery.
Consultant Finance & Performance Management
2006 - 2008
Consulted and advised executive leadership of national companies and government entities on a broad spectrum of business opportunities and challenges. Provided expertise in operations, strategy, and financial infrastructure.
Education
Exploiting Disruption in a Digital World
2022 - 2022
Master of Business Administration (MBA)
2012 - 2014
Master of Business Administration (MBA)
2013 - 2013
Business Administration & Management
2002 - 2006