MA

Marta Arellano

Strategy Director, Digital at BT

Barcelona, Catalonia

Overview

Work Experience

  • Strategy Director, Digital

    2022 - Current

  • Head of Product Strategy, International Business Lending

    2019 - 2022

    Spearhead designing and execution of global lending capabilities, driving expansion of card lending volume. Co-led optimization strategies for existing lending constructs across the APAC region, fostering streamlined operations and enhanced efficiency.

  • Head of Finance, US Personal Loans & Credit Card debt

    2017 - 2019

    Orchestrated strategic financial planning, driving exponential growth in personal loans and premium card lending products. Successfully negotiated a company-wide deal with a POS Financing Fintech partner. Devised innovative pricing models for personal loans and assessed channel strategy that led to enhanced profitability.

  • Manager, Leadership Rotation Program

    2014 - 2017

    Provided strategic decision support across corporate planning, development, and travel & lifestyle services. Collaborated with diverse teams to identify investment prospects, reinforcing core capabilities and driving consumer commerce and B2B initiatives.

  • Senior Consultant Valuations & Economics

    2008 - 2012

    Led comprehensive business valuations, financial analyses, and modeling for diverse entities using methodologies like DCF, market multiples, NAV, and APV. Conducted assessments in various scenarios including transactions, PPA, impairment tests, and tax reporting. Spearheaded cross-country initiatives, ensuring prompt service delivery.

  • Consultant Finance & Performance Management

    2006 - 2008

    Consulted and advised executive leadership of national companies and government entities on a broad spectrum of business opportunities and challenges. Provided expertise in operations, strategy, and financial infrastructure.

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