MG

Martin Gontovnikas

General Partner at HyperGrowth Partners

Berkeley, California

Overview 

Martin Gontovnikas is currently serving as a GP and GTM Advisor at HyperGrowth Partners, with a background as the former SVP of Marketing & Growth at Auth0 and Interim CMO at Vercel. He is a seasoned speaker, investor, and advisor with a focus on B2B SaaS companies, boasting a track record of successful investments including Upstash at the seed stage. Gontovnikas has a wealth of experience in digital marketing, inbound marketing, demand generation, and marketing automation, and has made impactful contributions to companies such as Auth0 and Vercel. His expertise in advising and investing in marketing tech and SaaS companies in the San Francisco Bay Area highlights his strategic acumen and industry influence.

Work Experience 

  • B2B SaaS Advisor and General Partner

    2021 - Current

    We help B2B startups grow faster in exchange for equity. We help startups with GTM, specifically focused on Product-Led Growth, ABM Outbound, and Automated outbound. We are a team of senior (VP, SVP) B2B marketers with significant experience at high-growth startups (Segment, Gorgias, Drift, Auth0, Atlassian, G2).

A sweat equity advisor that invests its partners time & knowledge to help companies achieve hypergrowth.

  • Growth Advisor

    2024

    I'm helping Neon.tech with Growth Product and Growth Marketing. I'm helping them improve their conversion from free accounts to self service paid accounts and increase the new free accounts from icp companies.

Neon is an open-source database company that offers a serverless Postgres platform that allows developers to build applications.

Raised $129,600,000.00 from Notable Capital, Abstract, M12 - Microsoft's Venture Fund, Menlo Ventures and General Catalyst.

  • Growth Advisor

    2022

    I advise Clerk.dev on Product growth, including strategies to improve activation, retention and conversion. I also advise the team on marketing strategies to acquire developers

Clerk develops a software application to provide a sign-up and sign-in page for any website and profile management.

Raised $84,499,976.00 from Stripe, Madrona, CRV and Andreessen Horowitz.

  • Growth Advisor

    2024

    I'm helping AirOps with their Growth, Product, and Marketing Strategy and Tactics

AirOps allows users to create AI-enabled applications on top of Large Language Models (LLMs).

Raised $22,500,000.00 from JD Ross, Alt Capital, Wing Venture Capital, Lauryn Motamedi, David Rogier, Unusual Ventures, Xfund and Founder Collective.

  • Madrona Scout

    2023

    I'm a Madrona scout looking for great companies and awesome founders to invest in.

Madrona is a venture firm that invests in early- to late-stage companies in the Pacific Northwest and beyond.

  • Growth Advisor

    2023 - 2024

    I advise Retool on marketing startegy, developer marketing and product growth programs.

Retool is a software development company that offers solutions in AI apps, documentation, developer tools, and external apps.

Raised $141,000,000.00 from John Collison, Daniel Gross, Nat Friedman, Caryn Marooney, Elad Gil, Patrick Collison, Sequoia Capital, Sequoia Capital, Bond and John Collison.

  • Growth & Marketing Advisor

    2021 - 2024

    I advise Vercel on their GTM strategy. I'm helping them craft and execute a top-down strategy that targets Director/VP of Product Management and Engineering. At the same time, I'm helping them double down, and optimize their product-led growth (PLG) strategy with developers. Vercel combines the best developer experience with an obsessive focus on end-user performance.

  • Interim CMO

    2023 - 2024

    I ran marketing and growth in Vercel while the current head of marketing is on leave.

Vercel is a software company that provides cloud infrastructure services to save and secure personalized web.

Raised $563,000,000.00 from Tiger Global Management, SV Angel, Google Ventures, Notable Capital, Geodesic Capital, 8VC, Bedrock, Accel and CRV.

  • Marketing Advisor

    2023 - 2024

    I advise Deepgram on all things Marketing, specially focused on DevRel, PLG, Demand Gen and Product Marketing. I also act as the head of marketing during the CMO's paternity leave

Power your apps with real-time voice AI by Deepgram

Raised $85,920,000.00 from SAP.iO, Wing Venture Capital, NVIDIA, Tiger Global Management, BlackRock, Citi Ventures, In-Q-Tel, Madrona, Alkeon Capital and Y Combinator.

  • Growth Advisor

    2023 - 2024

    I advise Ashby on Marketing Strategy and Demand Gen

Ashby develops human resource software to assist companies with hiring and manpower management.

Raised $70,010,755.00 from Elad Gil, Y Combinator, F-Prime Capital and Lachy Groom.

  • GTM Advisor

    2022 - 2023

    I advise Spot.ai on their GTM strategy including outbound strategy, GTM planning, and team structure.

Articles About Martin

Relevant Websites