Martina Lauchengco

Partner

2015 - Current

I work hands-on with entrepreneurs in the Costanoa portfolio to help them craft smart marketing strategy, messaging, and accelerate their GTM success. I started Seat@theTable to help more women reach more seats at more tables in tech because diversity and inclusion improve company performance. Speaker: Grace Hopper, Collision, Monetery, SaaStr, ProductCraft, ProductTank Silicon Valley, Womxn of Color Leadership Forum. Product Marketing Alliance Top 100 Product Marketing Influencers 2022

Board Observer

2018

Lecturer

2012

Marketing Lecturer for Fung Institute for Engineering Leadership Masters Program. Created and taught new marketing and product management curriculum.

Product Marketing Partner

2007

Share senior level experience and knowledge of best practices with clients, including Marketing Strategy, Product Marketing, and teaching Product Marketing workshops. Clients include: Google, Atlassian, CareerBuilder, EMC, Symantec, Snagajob, Carbonite, O'Reilly Media, FedEx and Workiva among many others. Past Advisory Board Member: Quizlet - Leading learning tech company, 100M study sets Pocket - #1 save-for-later platform, 20M+ users. ACQUIRED by Mozilla. Workiva - SaaS business reporting platform used by 65% of F500. IPO 2014. Breathometer - World's first smartphone breathalyzer ElliptiGo - World's first elliptical bike Vistara/Opsramp - IT Operations automation. ACQUIRED by Hewlett Packard Enterprise. IndexTank - SaaS Search. ACQUIRED by LinkedIn. Chatterfly - Local deals (PlumDistrict acquisition)

Board Member

2018 - 2023

Elevate was acquired by Mimecast.

Advisory Board

2020 - 2022

End of Advisory Board term.

Interim Marketing Executive

2013 - 2015

Help develop marketing activities and staff in company and product positioning, messaging, strategy, website redesign, company re-branding, sales enablement, campaigns, marketing metrics and corporate communications.

Principal

2002 - 2007

Provide strategic consulting in marketing, product management, and organizational behavior. Responsible for all business operations and consulting services. Clients include Macrovision, Magellan Network, Pfizer, Shutterfly, Silicon Valley Bank, Turrentine Wine Brokerage, VeriSign, Room to Read and other consumer and technology companies.

Director of Marketing, Chief-of-Staff to CEO

1999 - 2001

Responsible for development and on-going management of company go-to-market strategy, company-wide strategic planning, and improving overall company efficiency from company infancy to IPO. Management responsibility for brand, product marketing, sales support, public relations, marketing communications, field marketing, and process engineering. Reported to either CEO or CFO for all positions.

Director Program Management and Group Product Manager

1996 - 1999

Responsible for consumer channel business and programming for twenty consumer categories including sports, entertainment, news, kids & family, lifestyles, health, interactive media, and the Home Page--a $45 million business. Group Product Manager Responsible for marketing and product definition for category-leading Internet client (>70% market share at the time) and server products, including all aspects of product launch and definition.