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Grace Hopper Needs a Bigger Posse
Talks about Engineering, Leadership and Women In Tech
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Martina Lauchengco
Partner at Costanoa Ventures
San Francisco, California
Overview
Martina Lauchengco is currently a Partner at Costanoa Ventures and has served on the boards of various companies including Demandbase and Elevate Security. With a background in marketing and product leadership, she has made significant contributions to the tech industry, investing in companies like EngFlow and leveraging her expertise in qualitative research, strategy, and fundraising to drive growth and success in the San Francisco Bay Area.
Work Experience
Partner
2015 - Current
I work hands-on with entrepreneurs in the Costanoa portfolio to help them craft smart marketing strategy, messaging, and accelerate their GTM success. I started Seat@theTable to help more women reach more seats at more tables in tech because diversity and inclusion improve company performance. Speaker: Grace Hopper, Collision, Monetery, SaaStr, ProductCraft, ProductTank Silicon Valley, Womxn of Color Leadership Forum. Product Marketing Alliance Top 100 Product Marketing Influencers 2022
Costanoa Ventures leads Formation, Seed, and Series A stage investments in companies that change the way the world does business
Board Observer
2018
Demandbase is a company that specializes in account-based marketing, sales intelligence, and data.
Raised $318,000,000.00 from Vista Credit Partners.
Lecturer
2012
Marketing Lecturer for Fung Institute for Engineering Leadership Masters Program. Created and taught new marketing and product management curriculum.
Product Marketing Partner
2007
Share senior level experience and knowledge of best practices with clients, including Marketing Strategy, Product Marketing, and teaching Product Marketing workshops. Clients include: Google, Atlassian, CareerBuilder, EMC, Symantec, Snagajob, Carbonite, O'Reilly Media, FedEx and Workiva among many others. Past Advisory Board Member: Quizlet - Leading learning tech company, 100M study sets Pocket - #1 save-for-later platform, 20M+ users. ACQUIRED by Mozilla. Workiva - SaaS business reporting platform used by 65% of F500. IPO 2014. Breathometer - World's first smartphone breathalyzer ElliptiGo - World's first elliptical bike Vistara/Opsramp - IT Operations automation. ACQUIRED by Hewlett Packard Enterprise. IndexTank - SaaS Search. ACQUIRED by LinkedIn. Chatterfly - Local deals (PlumDistrict acquisition)
Board Member
2018 - 2023
Elevate was acquired by Mimecast.
Elevate Security is a developer of a security risk management platform that prevents account takeover and data loss.
Raised $18,250,000.00 from Cisco Investments.
Advisory Board
2020 - 2022
End of Advisory Board term.
Bishop Fox delivers offensive security solutions to protect dynamic attack surfaces.
Raised $146,000,000.00 from Rockpool Capital, WestCap, NextEquity Partners and Carrick Capital Partners.
Interim Marketing Executive
2013 - 2015
Help develop marketing activities and staff in company and product positioning, messaging, strategy, website redesign, company re-branding, sales enablement, campaigns, marketing metrics and corporate communications.
Workiva created Wdesk, a cloud-based platform for enterprises to collect, manage, report, and analyze critical business data in real time.
Raised $680,583,497.00 from Bluestem Capital.
Principal
2002 - 2007
Provide strategic consulting in marketing, product management, and organizational behavior. Responsible for all business operations and consulting services. Clients include Macrovision, Magellan Network, Pfizer, Shutterfly, Silicon Valley Bank, Turrentine Wine Brokerage, VeriSign, Room to Read and other consumer and technology companies.
Director of Marketing, Chief-of-Staff to CEO
1999 - 2001
Responsible for development and on-going management of company go-to-market strategy, company-wide strategic planning, and improving overall company efficiency from company infancy to IPO. Management responsibility for brand, product marketing, sales support, public relations, marketing communications, field marketing, and process engineering. Reported to either CEO or CFO for all positions.
Director Program Management and Group Product Manager
1996 - 1999
Responsible for consumer channel business and programming for twenty consumer categories including sports, entertainment, news, kids & family, lifestyles, health, interactive media, and the Home Page--a $45 million business. Group Product Manager Responsible for marketing and product definition for category-leading Internet client (>70% market share at the time) and server products, including all aspects of product launch and definition.
Netscape Communications offers development, marketing, sale, and support of enterprise software solutions.
Raised $8,000,000.00 from Hearst Ventures, Tele-Communications, Inc, Times Mirror Company and Knight Ridder Ventures.