MZ

Mary Zoumas

Expert at Primary Venture Partners

New York, New York

Overview 

Mary Zoumas is a Chief Revenue Officer and Go-To-Market Advisor with a strong background in fintech, payments, and loyalty programs. She has held key leadership roles at companies like Kard and Klarna, and has a track record of driving growth through strategic partnerships and business development initiatives. Mary Zoumas has successfully led revenue growth and business development efforts at companies such as Klarna and Kard, leveraging her expertise in fintech and payments. She has also made significant investments in various sectors, including consumer health and health IT, showcasing her commitment to supporting innovative startups.

Work Experience 

  • Founder & CEO

    2023 - Current

    Revel Labs is a go-to-market advisory boutique that focuses on early stage, emerging tech companies. Skills: Start-Up Advisor | Revenue & Profit Growth | Product Market Fit | Sales & Marketing Strategy | Customer Segmentation | Product Positioning | Partnerships | Commercial & Analytics

  • Expert

    2023

    Provide strategic advice to founders and operators within the Primary portfolio and broader network. Primary VC is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy, Electric, Latch, K Health, Stellar Health, Slice, and many more.

  • Chief Revenue Officer

    2022 - 2023

    Kard is a rewards-as-a-service platform powering the next generation of loyalty by offering modern issuers an API to create unique and customizable rewards experiences for their customers.

Making loyalty more rewarding

Raised $24,320,000.00 from Underscore VC, Tiger Global Management, S12F, Xffirmers and Fin Capital.

  • Investor & LP

    2022 - 2023

    Emmeline Ventures is a female-founded early stage fund that invests in female founders in fintech, healthcare, femtech, and sustainability.

Emmeline Ventures is an early-stage fund that invests in tech-enabled and female-founded start-ups.

  • Head of Growth

    2022 - 2022

  • Head of Sales

    2021 - 2022

    Imprint is building the future of payments, rewards, and loyalty.

Imprint provides co-branded credit cards by collaborating with global brands to enhances user experience and rewards

Raised $202,000,773.00 from Thrive Capital, Ribbit Capital, Kleiner Perkins and Khosla Ventures.

  • Head of Global Business Development

    2019 - 2021

    Built and scaled the US & Global business, leading highly complex deals across 20+ markets.

  • Director, Co-Brand Product Management & Business Development

    2016 - 2018

    Drove double-digit growth as a product lead and P&L owner for some of the world’s leading Co-Brands, including Delta SkyMiles®, Starwood Preferred Guest®, Lowe’s Business Rewards, and American Airlines Business Extra®. Successfully negotiated multiple industry-leading American Express Co-Brand deals, including the Amazon Business Card.

  • Director, Membership Rewards Loyalty Program - Partnerships & Business Development

    2014 - 2015

    Managed the world’s premier loyalty program, American Express Membership Rewards, across 50+ Retail, Entertainment, and Dining Partners. Led business development initiatives to re-sign/sign 30+ marquee partners, such as Starbucks, Target, Ralph Lauren, Williams Sonoma, and The Home Depot. Launched innovative digital products across 50+ brands, owning end-to-end ideation, design, partner negotiation, execution, and go-to-market strategy.

  • Senior Manager, Membership Rewards Loyalty Program - Partnerships & Business Development

    2012 - 2014

    Managed the relationship for 15+ Membership Rewards (MR) Retail partners, representing 70% points for the MR gift card program and a $2M+ marketing budget. Negotiated 5+ contract renewals and signed new partners, including Crate & Barrel, Mark + Graham, and Williams Sonoma Home. Focused on digital innovation with the beta pilot launch of a new mobile-first product.

  • Senior Manager, Charge Card Innovation

    2010 - 2012

    Led the revitalization of the American Express’ signature Corporate Gold Card, focusing on a refreshed design target, enhanced value proposition, improved customer segmentation, and optimal benefit suite. Launched a product pilot to drive incremental non T&E spend in Middle-Market and led the go-to-market strategy for the marquee Corporate Centurion product.

  • Manager, Strategic Planning

    2008 - 2010

    Developed customer risk mitigation strategies that drove CPC, BIP, and Meetings growth for the top 150 largest global clients, identifying $5.5B incremental opportunity.

American Express Travel Related Services Company, Inc. provides financial and travel related services for consumers and companies.

  • Business Consultant

    2004 - 2006

    Defined Capital Markets five-year strategic business plan with cross-functional team of Partners, Executive Group, Policy Committee, and Finance.

  • Corporate Legal Assistant

    2002 - 2004

    Supported deal negotiations in the Corporate Practice of this leading NYC-based law firm.

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