Massimo Fedeli
Founder of AllowAIR
Massimo Fedeli
Founder of AllowAIR
Greater London, England
Overview
Work Experience
Co-founder and Director
2017 - Current
A global alliance on a mission to reduce the harmful effects of vehicle emissions on air quality and climate change.
Associate Partner
2017
Helix Int'l is a strategic consulting firm specialised in identifying, facilitating and securing investment opportunities At the very core of our approach, a proprietary economic intelligence expertise, allowing us to establish the real value of investments opportunities and promptly validate choices, resulting in a decisive time and knowledge advantage A real method to identify new market dynamics and propose innovating strategies to enhance your company performance and capture its growth potential, with the aim of exceeding investors requirements. Our ability to conduct turn around or restructuring projects in crisis situations, and to negotiate solutions, including in an international setting, to complex economic and financial conundrums An extensive relationship network of global investors , including many coming from emerging countries, to issue or purchase debts, and to provide equity in developed and emergent markets Securing external growth by identifying acquisition targets and development possibilities via new ventures or partnerships ,and channel cross border investments flows , leveraging our capabilities at regional hubs in Europe, Asia and Africa Founded in 2004, Helix International was born from the observation that the real value creation resulting from the aggregation of several expert Today, founding members embody the mix of skills and varied international career: a specialist in economic intelligence; an international expert in corporate strategy; an entrepreneur in the fields of industry and real estate; a specialist in mergers and acquisitions and corporate governance. Strengthened by the support of its senior advisors in Africa and Asia, and its network of partners, this team with a strong projection capability in the world Specialties International Growth Strategy, Turnaround Consulting, Financing, Merger and acquisitions, Corporate intelligence, Financial institutions, Private equity, Restructuring, Special situations, and Distress debt
Principal
2009
Fair Play is an international consultancy specialising in business strategy, marketing and business development to improve the performance of medium-sized companies. The Company provides strategic advice and practical support to the leadership team to help them grow turnover, market share and margin. WHAT WE DO We provide strategic advice and practical support to the leadership team to help them grow turnover, market share and margin. The high level executive experience in our team enables us to define the right strategy and we are able to use our extensive network of connections to apply the most appropriate solution which may include bringing new investors or business partners on board. HOW WE WORK We like to work with companies who are open to new ideas and approaches because their leaders are ready to embrace original thinking. The depth of business experience across a wide range of sectors and markets enables us to deliver a focused strategy and clear-cut plan very quickly. We take care and pride to deliver every project with creativity and price transparency. MISSION We help companies find, build and sustain their competitive advantage using innovative and competitively priced services in strategy, marketing, and business development. We lead by example with a strong culture of corporate social responsibility in common with our clients.
Managing Director
2004 - 2008
After the split from Maserati I stretched even more the business model of Ferrari proving that a Ferrari market can survive as a service center without profit retained from the core business • Built Fiorano Ferrari (an owners club) into a best of class (and revenue generating) programme that was managing more than 50 cars on behalf of clients in a dedicated motorsport facility at Silverstone and delivering more than 40 track days across Europe • Explored and developed a Roadmap to partnership for Ferrari in the UK • Introduced Licensee and Sponsor to Ferrari Headquarters (over 4 Mio Euro a year) • Introduced a gentlemen racing driver academy • Management of two racing teams (European Challenge series and British GT cup) • Develop services to dealer and customers for more than GBP 10 Million/year • Offset all the costs for racing activities through local sponsors (GBP 3,0 Million) • Win both 2008 European Ferrari Challenge title (Team and Driver) The British market was in 2008 the most profitable Ferrari market (EBIT > 23%) in the world, has the strongest order bank (18 months), has the most profitable dealer network (4%) and was the second largest Ferrari export business after North America (over 700 cars year)
Aftersales Director
2003 - 2004
Appointed as the Aftersales director of the Group I was also part of the Management Board of Maserati with responsibility over the Worldwide lunch of the New Quattroporte, Quality and Logistic/Distribution • Re-designed the EMEA logistic distribution for cars, parts and accessories (Ferrari and Maserati) • Terminated all the European importers (Cars and Parts) • Developed with the legal department the new European distribution contracts (Cars and Parts) • Closed the Swiss and German warehouse and centralized all the logistic process with a stock reduction of 12 Mio Euro • Introduced a new forecasting system for parts and accessories • Introduced new product line (accessories and tires) delivering additional profit opportunities for the network The realignment of vehicle / parts distribution meant that Ferrari and Maserati is now managing directly the entire European Market (excluding Russia) from Italy. This resulted in an increased average margin of 5% adding over €35M annual profit to the group.
Managing Director
2004 - 2005
I lead the creation of the new Branch – from the due diligence to acquire the activities from the previous importer (Inchcape) to the set up of a NewCo with a totally new business model • Assumed the overall responsibility with total P&L responsibility • Saving over GBP 10 M not proceeding with the acquisition of the Importership • Customer satisfaction increased more than 20% to 2008 • Dealer satisfaction increased 24% and profitability increased every year • Set Up Maserati Uk and handover it to the Commercial Director to run it,
General Manager
2001 - 2002
InAction is a Pan European in-house contact center operating as a profit center and managing all the CRM activities for the Fiat Group • I lead the start up of the company from the concept to the implementation – InAction was created in 4 months in-sourcing and centralizing all the call center activities used by the group, • Assumed the overall responsibility with total P&L responsibility for services delivered in 12 languages, 18 countries, and with a team of more than 800 people. • Managed over 4 Mio contact a Year, 80,000 e mail and 430.000 telemarketing contacts • Introduced new consultancy services with higher profitability • Opened the services to the Open Market • Letter of intent to sell the company signed with IBM, Accenture and Cos • Turned cost center into a profit center, In 2002 the T.O of the company was 44 Mio Euro with an EBIT of 4.2 Mio Euro In 2003 the 51% was sold to the COS Group with an important capital gains for the Fiat Group
Sales and Marketing Director
2001 - 2002
Targa Sys, is the holding company that develops and handles services for Fiat, Lancia and Alfa Romeo drivers. • Prepared and presented the strategic plan for the Business Unit to the Board of FIAT Auto • Recommended and implemented the merge of all the CRM activities with the creation of InAction • Identified and exploited new business opportunities introducing new business Line • Start up of new company dedicated to Short and Long-term rent a car, Info-mobility services, and Insurance Based Services, • This results in new Business for over 80 Mio Euro
After Marketing Division - Sales and Marketing VP
1998 - 2001
Main areas of responsibility: Responsibility for 12 countries, 500 people and sales of €320 million. Established start up Dot Com B2C - B2B (Motormust.com) In 3 years, the Division became the most profitable Division of Magneti Marelli. EBIT moved from 1% to over 15%. The Division was finally sold to a private investor.
Senior Consultant
1995 - 1997
Bain & Company is a top management consulting firm. The company advise leaders on strategy, marketing, organisation, operations, IT and M&A, across all industries and markets • Managed multi-disciplinary team on strategic, logistical, distribution and marketing oriented projects • Project delivered across Europe (Italy, Greece, Turkey, Poland, Netherlands, Spain, France, England and Germany), South America (Argentina and Brazil) and the Middle East (Israel, Dubai). • Negotiated several major contract with client as Olivetti, Fiat Auto, Tofas, Ferretti and Magneti Marelli (portfolio of over 3.0 Mio Euro Year) • Mains Industry Served: Automotive, Yachting, Utilities, TelCo, Information Technology, Services
Direttore Generale SOFINAL
1992 - 1995
Sofinal was the Captive Factoring Company of Nestle’ Italiana • Assumed the overall responsibility with total P&L responsibility • Increased the average outstanding from 200 Mio Euro equivalent to over 500 Mio • Implemented balanced credit scorecard for all clients that reduced the level of bad credit from 2 Mio (1%) to 1 Mio (0.2%) • Redesigned operational process and issued new procedures to allow outsourcing • Negotiated the contract with Deutsche Bank Factoring to outplace all the back office activities (including book-keeping)
Education
Laurea
1984 - 1989
High School
1980 - 1983