MB

Mateo Bueno

Founder of Brandmates

San Francisco, California

Overview 

Mateo Bueno is the Founder of Brandmates, specializing in brand, creative, and growth marketing for impact-driven ventures. With a background that includes roles as VP Marketing at Lime and Director at Upwork, Bueno brings expertise in cross-functional team leadership and marketing strategy to his current position, leveraging an MBA from the University of California, Berkeley, Haas School of Business. Highlights of Mateo Bueno's career include founding Brandmates to focus on impactful ventures and holding leadership roles at Lime and Upwork, showcasing his expertise in marketing strategy and cross-functional team leadership.

Work Experience 

B

Brandmates

  • Founder

    2017 - Current

    Brandmates is a data-driven, outcomes-focused brand strategy and marketing execution agency supporting founders at early-stage companies launch and grow their brands. Unlike a traditional agency model, our team is a collaborative of designers, creatives, and video producers who run their own successful independent businesses. This allows us to provide clients with lean, on-demand, top-quality talent at a fraction of the cost of traditional agencies.

Brand strategy and marketing consulting service provider for rapidly-growing start-ups.

brandmates.co
CI

California Innovation Fund

  • Limited Partner

    2021

CT

Cover Technologies Inc.

  • Investor / Advisor

    2018

Cover is a technology company that designs, manufactures, and installs custom Backyard Studios.

Raised $73,300,000.00 from Bruce Richards, General Catalyst, Marcin Zukowski, Bill Peck, Jeff Dean, Fifty Years, Tom Preston-Werner, Keith Wasserman, Valor Equity Partners and Chris Sacca.

buildcover.com
TF

The Flex Company

  • Investor / Advisor

    2015

The Flex Co. is the top-selling sustainable period care brand known for creating a more comfortable period for everyone.

Raised $7,720,000.00 from Halogen Ventures.

flexfits.com
L

Lime

  • VP Marketing

    2016 - 2017

Lime is an electric vehicle company that provides e-bike and e-scooter rental services.

Raised $1,458,000,000.00 from UBS O'Connor.

li.me
U

Upwork

  • Director - Brand, Campaigns & Partnerships

    2016 - 2017

  • Category Director, Web/Mobile/Software Dev

    2014 - 2016

Upwork is an online marketplace that connects corporate businesses and organizations with field professionals and independent talents.

Raised $168,800,000.00 from Christian Vizcaino Jordan, Benchmark, FirstMark, T. Rowe Price, New Enterprise Associates, Jackson Square Ventures and Stripes.

upwork.com
A

Amazon

  • Senior Vendor Manager - TV Group

    2012 - 2014

Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Raised $8,108,000,000.00 from DBS Bank and Mizuho Bank.

amazon.com
G

GreenOrder

  • Analyst

    2006 - 2010

Bionova Mudas e Plantas

  • Business Development Associate

    2005 - 2006

WR

World Resources Institute

  • Program Coordinator

    2004 - 2005

Global advisory council is a select group of business, philanthropic, and civic leaders committed to helping the Institute achieve.

wri.org

Education 

Articles About Mateo

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