Mathieu Azorin
Managing Director France & BNL at Ogury Ltd
Greater Paris Metropolitan Region
Overview
Work Experience
Regional Managing Director France & BNL
2024 - Current
Ogury is a global adtech company that delivers advertising solutions grounded in privacy to brands, agencies and publishers by targeting personas, not people.
Consulting Go-to-Market Strategy & Business Development EMEA
2022 - 2023
Partner
2019
https://www.50partners.fr/
Investor
2018
Actionable - https://actionable.live/ Cave de Famille - https://cavedefamille.com/ Cleany - https://www.cleany.fr/ Club Legacyz - https://clublegacyz.com/ Kernel - https://www.wearekernel.com/ Mimbi - https://www.mimbi.io/ Olyzon - https://olyzon.tv/ Rapsodie - https://rapsodie.co/ Symbiosys - https://www.symbiosys.ai/ Symaps - https://symaps.fr/ Tabesto - https://www.tabesto.com/
Founder
2022 - 2024
Independant business advisor to brands, retailers, media agencies and AdTech companies - Business consulting : help designing smart Retail Media & Insights offers, optimizing their e-commerce direct initiatives to consumer, retail media, marketplace - Management consulting : C-level coaching, recruitment, training, org design - Strategic consulting: go-to-market strategy, targets and KPIs definition, global business monitoring and optimization, COMEX reporting designs, internal & external communication - Clients: Groupe SEB, Clarins, Ogury, UGC, Alliance Digitale / IAB
French Tech Ambassador - Retail
2017 - 2023
https://retail.lafrenchtech.com/3/ambassadeurs
Managing Director EMEA - Criteo Retail Media
2018 - 2021
Heading Criteo Retail Media, Criteo’s EMEA Retail Media business as part of the acquisition of Storetail by Criteo - Management of 100+ FTEs: MDs, sales, account managers, data analysts and scientists, AdOPS, creative teams - Coverage of 5 geographies across Western Europe: UK, BNL, DACH, IBERIA, FRANCE - $30m+ of gross margin - Leading EMEA deals with brands and agencies - Initiatives and innovations: Retail Media Insights, offsite / audience extension, global deal structuring, designing competitive sales, incentives packages - Reference: Geoffroy Martin (General Manager at Criteo)
Co-founder & CEO (Sold to Criteo - NASDAQ:CRTO)
2014 - 2018
Founder and CEO of EMEA’s leading Retail Media Platform - Functions : company strategy, management & team culture, global business, finance, board management - $30m+ gross margin in 8 years - 200+ brands : Groupe SEB, Nestlé, Unilever, Mondelez, Lego… - 40+ retailers : Carrefour, Auchan, Leclerc, Fnac, Darty, Al Campo, Ahold Delhaize… - Working with the main Media Agencies (Dentsu, GroupM, Omnicom, Havas, Publicis) - Hiring 75 FTEs in 4 years: Local MDs, CTO, CFO, HR, Engineers, Data scientists, UX, Product, Sales, Account Management, Supply, Creative, AdOPS - Business development in EMEA: UK, Germany, Spain, Benelux - $9m raised with tier 1 VCs ISAI and Ventech - Chairman of the board, monthly reporting to the board - Exit $50m+ - Reference: Bruno Kemoun & Eryck Rebbouh (board members)
Head of Digital Media Buying
2009 - 2013
Created the Wavemaker digital media buying department : 10+ FTEs in 2013 - Functions: Display, Social Media (first campaigns on Facebook platform), video (YouTube Specialist), mobile, performance, brand content (first brand content operations in France) - In charge of 60+ Brands - $40m+ media investment budget - 140+ media partners - Reference: Bruno Kemoun & Eryck Rebbouh (CEO)
Business Unit Manager
2006 - 2009
- Managing a team of 6 (Media Buyer) - In charge of 30+ Brands - $20m+ media investment budget - 100+ media partners - Reference: Alexandre Jean (Head of Media Buying)
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