Matthew Holmes
Founder of Celebrate Inc.
Matthew Holmes
Founder of Celebrate Inc.
New York, New York
Overview
Work Experience
Co-Founder & CEO
2023 - Current
Advisor
2022
Mentor
2021
Investor
2021
Finance Consultant (Contract)
2022 - 2023
Supporting integration post-acquisition.
Interim CFO
2022 - 2022
Led finance function, advised CEO and managed due diligence & closing during successful exit process of industry-leading audio AI SaaS platform.
Investor
2018 - 2022
Advisor
2021 - 2022
Founder & Board Member
2020 - 2021
Founder & CEO
2018 - 2020
Built DTC haircare brand aimed at young consumers that became the fastest-growing haircare brand in Europe with millions of products sold. Built proprietary social media and influencer management system, allowing for granular attribution and optimization of marketing spend. Defined brand positioning, creative direction, marketing strategy and execution. Developed comprehensive line of products in record time, bringing growth mindset and iterative development approach to industry dominated by traditional players. Hired and managed team of 40 in New York and Berlin.
Co-Founder, CFO, COO
2011 - 2018
Built one of the first e-commerce aggregators, focusing on products for hobbyists. The businesses maintained their own unique brand identities but benefited from a common operational platform. Leveraged expertise in marketing, fulfillment, warehousing, IT, administration and finance across businesses. Designed and managed implementation of cloud-based order management system (OMS)/ERP. Built automated rate-shopping shipping system, significantly decreasing shipping costs and time-to-ship.
Managing Partner
2011 - 2018
Managed captive fund/acquisition vehicle for diverse e-commerce businesses.