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Matthew Holmes

Founder of Celebrate Inc.

New York, New York

Overview 

Matthew Holmes is an accomplished entrepreneur with a strong background in financial accounting, mergers & acquisitions, and venture capital. Currently serving as the Co-Founder & CEO of Celebrate Inc., he has also held key roles at successful ventures like Pomélo+Co. and Vertana Group LLC. Holmes' career highlights include founding multiple successful companies, such as Pomélo+Co., and serving as the Managing Partner at 354 Partners LLC, showcasing his expertise in entrepreneurship and strategic business development.

Work Experience 

  • Co-Founder & CEO

    2023 - Current

  • Advisor

    2022

Mu Ventures is a venture capital firm located in NY that focuses in commerce enablement investing at the pre-seed and seed stage.

  • Mentor

    2021

(ERA) Entrepreneurs Roundtable Accelerator is an early-stage venture capital fund and technology accelerator.

  • Investor

    2021

Revival Rugs is a designer and manufacturer of handmade rugs, textiles, and home decor.

Raised $430,000.00 from Charlie Karaboga and Montage Capital.

  • Finance Consultant (Contract)

    2022 - 2023

    Supporting integration post-acquisition.

Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Raised $8,108,000,000.00 from DBS Bank and Mizuho Bank.

  • Interim CFO

    2022 - 2022

    Led finance function, advised CEO and managed due diligence & closing during successful exit process of industry-leading audio AI SaaS platform.

  • Investor

    2018 - 2022

Snackable AI develops a content discovery engine for the audio-first world.

Raised $3,125,000.00 from Tera Ventures, Superangel, Amplify.LA, Jaan Tallinn, Marius Istrate and Greycroft.

  • Advisor

    2021 - 2022

  • Founder & Board Member

    2020 - 2021

  • Founder & CEO

    2018 - 2020

    Built DTC haircare brand aimed at young consumers that became the fastest-growing haircare brand in Europe with millions of products sold. Built proprietary social media and influencer management system, allowing for granular attribution and optimization of marketing spend. Defined brand positioning, creative direction, marketing strategy and execution. Developed comprehensive line of products in record time, bringing growth mindset and iterative development approach to industry dominated by traditional players. Hired and managed team of 40 in New York and Berlin.

Mondrian Labs is a marketing company that builds brands through data-driven influencer marketing.

Raised $13,895,644.00.

  • Co-Founder, CFO, COO

    2011 - 2018

    Built one of the first e-commerce aggregators, focusing on products for hobbyists. The businesses maintained their own unique brand identities but benefited from a common operational platform. Leveraged expertise in marketing, fulfillment, warehousing, IT, administration and finance across businesses. Designed and managed implementation of cloud-based order management system (OMS)/ERP. Built automated rate-shopping shipping system, significantly decreasing shipping costs and time-to-ship.

Vertana acquires and consolidates niche online retailers, primarily brands catering to enthusiast communities.

Raised $10,600,000.00 from 354 Partners LLC.

  • Managing Partner

    2011 - 2018

    Managed captive fund/acquisition vehicle for diverse e-commerce businesses.

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