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Coming to terms with farm data usage
Talks about farm data, data usage and data sharing
MP
Matthew Pryor
Agriculture and Food Advisory Committee at CSIRO
Greater Melbourne Area
Overview
Matthew Pryor is the Co-Founder of Tenacious Ventures, specializing in supporting innovators in the agri-food system transition and climate solutions. With a background in business development, start-ups, and product management, Matthew has invested in companies like Azaneo and Geora, focusing on AgTech solutions and supporting diverse founders.
In addition to his role at Tenacious Ventures, Matthew Pryor has held key positions such as CEO & CTO at Observant, where he co-founded the company, and as a Partner at AgThentic, showcasing his expertise in business strategy, entrepreneurship, and sustainability within the agri-food sector.
Work Experience
Co-Founder
2018 - Current
Tenacious Ventures is a venture capital firm that supports early-stage agri-food innovators.
CSIRO Agriculture and Food Advisory Committee
2021
Partner
2018 - 2023
N.E.D.
2018 - 2018
Chair
2017 - 2018
Rocket Seeder accelerates the pace of food and agriculture innovation. We help entrepreneurs right across the food and fibre value chain
CEO & CTO
2017 - 2018
CEO & CTO of Observant | Jain Agriculture Services Australia
Co-founder & CTO
2005 - 2017
Observant is helping to reshape agribusiness. At the intersection of the Internet of Things, Big Data and Precision Farming, Observant’s cloud delivered analytics applications and purposed built connected device platform delivers yield improvements and efficiencies in water, energy and labor. Taking lessons learned from Australia's tough environment and drought driven innovations, Observant is expanding internationally and helping to improve water & energy efficiency in agriculture. Observant's C3 product won a 2013 Australian International Design Award and the 2012 Irrigation Australia Innovation Award.
Water & labour efficiency solutions for agriculture, resources and environment
VP Product Management
2004 - 2005
Member Board of Directors, Founding Member
2000 - 2004
Matthew has sat on the board of the BPMI (http://www.bpmi.org) since its inception and was also a founding member with Verve and then Versata. Matthew has contributed to the growth of the initiative and its specifications and presented at several seminars on the topic of BPM.
BP Midstream Partners is a fee-based, growth-oriented master limited partnership recently formed by BP Pipelines.
Senior Architect
2000 - 2003
Lead architect, responsible for overall software archiecture and technology base of J2EE based Versata Business Process Engine.
Versata is an enterprise software platform providing business rules-based app development and related services.
co-Founder and CTO
1997 - 2000
co-Founder, CTO and architect of Verve, Inc. the publisher of the Verve Business Process Engine. Verve, Inc. was an innovator in BPM and defined the embedded BPM space. Verve was acquire by Versata, Inc. (VATA) in November 2000
Owner
1989 - 1995
Education
Bachelor of Applied Science - BASc
1986 - 1988
Investments
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