Mauricio Cruz
Founder of CABRA Sports
Mauricio Cruz
Founder of CABRA Sports
New York City Metropolitan Area
Overview
Work Experience
Co-Founder & Chief Strategy Officer
2022 - Current
CABRA Sports is a sports fandom company that aims to fuel Latino fandom through content, community, betting and fan-first experiences for the sports they love.
Venture Scout
2021
Innovation and Idea Development
2019 - 2021
Work with F100 companies to unlock growth through breakthrough innovations, solving for both consumer and commercial challenges. Work has included the development of new products and businesses across different categories and regions. Lead efforts to incorporate multicultural thinking when solving for new consumer pain-points and emerging consumer markets (in the U.S. and Latin America).
Founder
2016 - 2019
Founded digital media and consulting firm focused on providing market insights and analytical research on multicultural markets to start-ups, agencies, and corporate brands looking to tap into these emerging markets. Worked with several VC-backed start-ups and Fortune 500 companies to launch new products and/or marketing campaigns in U.S. Hispanic markets and Latin America.
Player Relations & Competition
2013 - 2015
Member of the Player Relations and Competition team that directly worked with Major League Soccer (MLS) Club Technical Directors and General Managers on player personnel decisions, roster transactions, contract negotiations, and salary cap management. Engaged in over 100+ player contract negotiations, including several prominent Latin America-based players, involving over $50mm+ in player salary and transfer value.
Investment Analyst || Investment Management Division
2011 - 2013
Member of a 50-person investment team (Global Portfolio Solutions) responsible for managing over $16bn in customized investment portfolio solutions for corporate pensions, financial institutions, endowments, and foundations. Implemented customized portfolio solutions for existing and prospective clients based on client-specific objectives and constraints. Sample analyses included liquidity stress tests, currency hedging modeling, and risk optimization.