Max Altschuler

Chairman and Co-founder

2024 - Current

We’ve entered a period called “The Great Ignore”. Spam and irrelevant, poorly automated outbound campaigns are running rampant. Operator gives you an easy-to-use Growth Engineer that allows you to build and enrich lists with accurate data, and run experiments and queries using AI to generate highly targeted outreach. *Operator was incubated out of GTMfund II and launched in 2024 with $3.6m in Seed funding from GTMfund and Primary Ventures.

Founder & General Partner

2021

GTMfund is an early-stage VC fund focused on B2B SaaS with $75m+ in AUM. Our 300+ limited partners are the best go-to-market (GTM) executives in tech. Operators who have been there, done that, at the world’s fastest-growing SaaS companies - OpenAI, Snowflake, Datadog, Salesforce, AWS, Okta, Tableau, Mulesoft, Procore, Segment, ServiceNow, Rippling, and many more. GTMfund is more than capital. We have a flywheel of resources to support our portfolio companies grow revenue, hire, and build distribution: GTMfund: The VC fund itself. Community: Access to hundreds of the best GTM operators in tech. Talent: Resources to help you recruit and hire the best operators to your team. GTMnow: A media brand, including an industry leading newsletter, podcast and more. We help you get from zero to IPO.

Early Advisor & Member

2018

Vice President of Marketing

2018 - 2022

Outreach is the leading Enterprise ready Sales Engagement Platform that accelerates revenue growth by optimizing every interaction throughout the customer lifecycle, all in one single pane of glass. Outreach has received $489m in funding from top-tier investors including Salesforce Ventures, Sequoia, Premji, Sands Capital, Steadfast, Operator Collective, Sapphire, Spark Capital, DFJ Growth, Trinity, Floodgate, Mayfield, Lone Pine, and Microsoft. Outreach has won many industry awards such as the Forbes Cloud 100 (4x) and LinkedIn Top 50 Startups (3x), G2's #1 Top Sales Product of 2020, and named A Leader on the Forrester Wave for Sales Engagement. Over 4500 customers from hyper-growth startups to F500 companies rely on Outreach to power their revenue. I took over Marketing in 2018 when Outreach acquired my company, Sales Hacker, and built an incredible team that helped the company 3.5x ARR in under two years, well into 9-figures, while building and becoming the leader in the Sales Engagement Category. Held various leadership roles across the Revenue org.

Founder & CEO (acq. 2018)

2013 - 2022

Sales Hacker Inc. is a global digital media company that produces SalesHacker.com, the Sales Hacker Community, the Sales Hacker Series events, the Sales Hacker Podcast, and the Sales Hacker Conferences - Sales Stack, Revenue Summit, and Sales Machine. Sales Hacker is the living, breathing, sales encyclopedia for the future of B2B Sales. Our events have hosted hundreds of the leading voices in sales leadership like Aaron Ross, Jill Rowley, Mark Roberge, Dan Pink, Chris Voss, and other experienced sales thought leaders, CEOs, VCs, and Executives. Our partners include over 180 of the top sales software vendors like Salesforce, Microsoft, LinkedIn, Adobe, DocuSign, Outreach, ZoomInfo, and many more. Follow us: @saleshacker *Sales Hacker was acquired by Outreach.io in 2018 with over 170,000 active subscribers. **Sales Hacker was acquired by my company, GTMfund, and relaunched as GTMnow in 2023.

Author

2015 - 2022

I wrote 2 books published by Wiley on the topic of modernizing the Sales profession for everyone from Startups to Fortune 500 companies. 1) Hacking Sales: The Playbook for Building a High Velocity Sales Machine 2) Sales Engagement: How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale My 3rd book is called Career Hacking for Millennials and shares my learnings and lessons from my entrepreneurial journey. All 3 books are available on Amazon and have made the Amazon Bestseller Lists.

Contributor

2017 - 2021

Angel Investor & Advisor

2014 - 2021

I invest in and advise startups that I can add significant value to. This includes all things GTM expertise and the ability to leverage my executive network. I love working closely with startups and mainly focus on B2B SaaS companies. On occasion, I will work with B2B companies in other areas of tech if it's a proper fit. I aim to be as early as possible, with the right founders and market. My portfolio consists of 65+ rapidly growing companies, many of which have raised significant subsequent funding or have multiple millions in annual recurring revenue. My portfolio includes Pre-seed, Seed, or Series A equity in Outreach, Bombora, Gong, Drift, Carbon Health, Catalyst, Apollo, Troops, AtriumHQ, DataGrail, On Deck, Pavilion, Bevy, Maven, Metadata, Mindbloom, Multicoin, Spekit, Sonar, True Medicine, and many more up and comers. As of 2021, I do most of my work here through the GTMfund.

Guest Lecturer

2018 - 2020

Guest lectured classes for the Marketing MBA program while living in Seattle. Courses: MKTG 511 and MKTG 579. Topics: B2B Marketing, B2B Go-To-Market, and B2B Community.

Co-founder & Advisor (acq. 2019)

2014 - 2019

CMX Media is an online publication as events business for community builders everywhere. It's focused on bringing together sung and unsung heroes of the community profession to share their lessons and experiences with other community professionals. *CMX was acquired by Bevy (BevyLabs) in 2019 as the premier media brand in the Community Management space.