Michael Abbate
Experience Officer, Head of Design at Cloaked
Michael Abbate
Experience Officer, Head of Design at Cloaked
Boston, Massachusetts
Overview
Work Experience
Chief Experience Officer, Head of Design
2021 - Current
Experience Design Advisor
2020
Creative Director | Head of Experience Design
2018 - 2020
Partner
2018
Head of Experience
2020 - 2021
Head of Experience Design
2018 - 2018
Worked with a team of creative, hungry problem solvers to design and deliver a holistic customers experience – enabling customers to find the perfect Lovepop card they are after for someone special!
Creative Strategy & Experience Design Lead
2017 - 2018
Senior Designer & Manager
2015 - 2017
Senior Experience Designer
2014 - 2015
Brand Designer
2010 - 2014
Led the brand strategy, user experience, and environmental experience for start-ups - and new ventures.
Senior User Experience Designer
2013 - 2014
Developed the user experience and visual design for fortune 1000 company Hanley Wood. The organization was seeking a modern, minimalist aesthetic to bring their Homeplans.com brand in a direction that could lead the future of online publications and website resources. Visually enhanced website, logo, color scheme, and photography. Screen-shots available at http://www.designerabbate.com
Digital Designer
2009 - 2013
Translated OXORA’s clients new brand ideas into visual identities including: type-faces, logos, visual ‘pitch’ presentations to investors, website designs and emailers Led creative team of eight+ in developing: corporate facility master plans, graphic proposals, photo-realistic renderings, promotional films, and facility’s Brand Identity Generated graphic proposals and layouts for virtual user experiences to launch new brands Directed and edited promotional films for use in brand campaigns Led the design and coordination of unique interior spaces focusing on the consumer experience
Education
Latest Articles
When startups shift their thinking from reactive to proactive, they win.
Talks about Founders, Design and Design Thinking
5 design principles helping startups succeed
Talks about Design Thinking, Idea Stage and Startup Lessons