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Michael Mauze

General Partner at VMG Partners

San Francisco Bay Area

Overview 

Michael Mauze is currently the General Partner at VMG Partners in the San Francisco Bay Area, where he oversees investments across various sectors and stages. With a background in board memberships at companies like Little Freddie Organic Baby Food and Ilegal Mezcal, Mauze brings extensive experience in guiding successful ventures and supporting growth strategies.

Work Experience 

  • General Partner

    2005 - Current

  • General Partner

    2005

    VMG Partners (“VMG”) is a private equity firm specializing in building iconic consumer brands. Since it was founded in 2005, VMG has been at the forefront of consumer products investing, partnering with entrepreneurial companies, founders and co-investors to deliver a depth of experience to help grow, scale and prepare companies for exit. Beyond capital, our value-added investment approach utilizes our deep experience, strategic guidance, and passionate focus to help our partners accelerate growth, scale brand awareness, and achieve their own definition of success. VMG Growth works intimately with founders and leaders of branded consumer companies, providing the resources and guidance needed to propel them to the next level. VMG Catalyst, recently launched, is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces, as well as the infrastructure and technology stack that enable these businesses. The VMG team is excited to partner with the next generation of innovative, consumer and tech-enabled entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.

A leading PE and VC firm partnering w/ founders and managers to support the growth of consumer brands and the technologies that power them.

  • Board Member

    2019

  • Board Member

    2016

  • Board Member

    2017

SmashMallow offers snackable sweet treats made from organic and natural ingredients.

Raised $10,000,000.00 from Alliance Consumer Growth.

  • Board Member

    2015 - 2019

    VMG Partners Portfolio Company

Perfect Snacks offers health, fitness and nutrition food products.

  • Former Board Member

    2016 - 2018

  • Former Chairman of the Board of Trustees

    2015 - 2018

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