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Michael Taus

Startup Mentor at Founder Institute

Bend, Oregon

Overview 

Michael Taus is a seasoned entrepreneur and marketing leader with a strong background in prop-tech and growth strategies. He has founded four companies, mentored at Techstars and Founder Institute, and held leadership roles at companies like Rentable and CrowdStreet. Taus has a successful track record in driving sales growth, demand generation, and product marketing, with a focus on prop-tech and AI sectors. He has invested in companies like Rentable and has experience as a Chief Marketing Officer and VP of Marketing, showcasing his expertise in cross-functional team leadership and go-to-market strategies.

Work Experience 

  • Startup Mentor

    2023 - Current

Techstars is an accelerator that provides pre-seed investment and mentoring for various early stage startups.

Raised $108,919,999.00 from SVB Financial Group and Foundry Group.

  • Startup Mentor

    2024

  • Chief Marketing Officer

    2018 - 2023

    Acquired by Science & Medicine Group. Amplion is the leader in AI-powered Life Science commercial enablement and market insights across the Pharma ecosystem. Joined company to help pivot from a general-purpose Machine Learning for Pharma to a Commercial Enablement for teams that sell into Pharma and Academic orgs. Lead Marketing & Sales Advisor for a range of companies including startups - like NanoCellect and Vial - to global leaders - like Bio-Rad and Charles River. Led marketing and revenue functions with a focus on product-market fit, GTM and demand gen. Responsibilities across the entire customer experience, including customer discovery, product strategy, brand development, UX and product management. Designed an account-based marketing and sales journey, including rebrand, product launch, sales playbook and training, demand generation and supporting tech stack.

Amplion is a precision medicine intelligence platform that uses AI to support strategic decisioning for pharma and diagnostic developers.

Raised $2,635,000.00 from TMD Ventures, Revolution’s Rise of the Rest Seed Fund, Revolution, Greycroft and Imagen Capital Partners.

  • Startup Advisor

    2022 - 2023

Bolster helps startup CEOs scale themselves, their leadership teams, and their boards.

Raised $21,953,074.00 from Alumni Ventures, Union Square Ventures, Capital Factory, Costanoa Ventures, High Alpha, Alumni Ventures, Foundry Group and SVB Financial Group.

  • Marketing Mentor

    2021 - 2023

  • VP, Marketing

    2014 - 2017

    Advisor to the founders on growth and rollout strategy, which led to a full-time marketing leadership role, including a broad range of digital and physical channels to drive user acquisition resulting in 3x YoY growth. Hired new marketing lead and transitioned to BD role and led partnerships, new business lines and acquisitions.

Rentable offers a web-based platform that specializes in online apartment search.

Raised $34,418,000.00 from Flyover Capital, Susquehanna Growth Equity and Daren Cotter.

  • Founder and Startup Mentor

    2012 - 2014

FoundersPad is an early-stage startup fund and mentorship program in Bend, OR.

  • Founder, VP, Product and Marketing

    2013 - 2014

    Led V1 product development through public launch and completion of first successful crowdfunding event. Designed brand and led marketing efforts targeting Individual Investors (B2C) and RE Development firms (B2B).

CrowdStreet Advisors specializes in middle-market private commercial real estate investing.

  • Head of Product and Marketing

    2009 - 2012

    Agile software and product development for startups and growth stage companies. We help great companies with big ambitions build beautiful products!

  • Product and Marketing

    2005 - 2009

Aquo is a strategic growth advisory specializing in metric-driven Product, Marketing, and Business Development.

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