Michael Taus
Startup Mentor at Founder Institute
Michael Taus
Startup Mentor at Founder Institute
Bend, Oregon
Overview
Work Experience
Startup Mentor
2023 - Current
Startup Mentor
2024
Chief Marketing Officer
2018 - 2023
Acquired by Science & Medicine Group. Amplion is the leader in AI-powered Life Science commercial enablement and market insights across the Pharma ecosystem. Joined company to help pivot from a general-purpose Machine Learning for Pharma to a Commercial Enablement for teams that sell into Pharma and Academic orgs. Lead Marketing & Sales Advisor for a range of companies including startups - like NanoCellect and Vial - to global leaders - like Bio-Rad and Charles River. Led marketing and revenue functions with a focus on product-market fit, GTM and demand gen. Responsibilities across the entire customer experience, including customer discovery, product strategy, brand development, UX and product management. Designed an account-based marketing and sales journey, including rebrand, product launch, sales playbook and training, demand generation and supporting tech stack.
Startup Advisor
2022 - 2023
Marketing Mentor
2021 - 2023
VP, Marketing
2014 - 2017
Advisor to the founders on growth and rollout strategy, which led to a full-time marketing leadership role, including a broad range of digital and physical channels to drive user acquisition resulting in 3x YoY growth. Hired new marketing lead and transitioned to BD role and led partnerships, new business lines and acquisitions.
Founder and Startup Mentor
2012 - 2014
Founder, VP, Product and Marketing
2013 - 2014
Led V1 product development through public launch and completion of first successful crowdfunding event. Designed brand and led marketing efforts targeting Individual Investors (B2C) and RE Development firms (B2B).
Head of Product and Marketing
2009 - 2012
Agile software and product development for startups and growth stage companies. We help great companies with big ambitions build beautiful products!
Product and Marketing
2005 - 2009