MB

Michella Botto Andrade

Vice President at Exceptional Ventures

United Kingdom

Overview 

Michella Botto Andrade is currently the Vice President at Exceptional Ventures in the United Kingdom, where she has held roles as Investment Manager and Associate. With a background in companies like L'Oréal and Belcorp, she has demonstrated expertise in strategic planning, marketing, and business strategy, making significant contributions to the success of various ventures throughout her career.

Work Experience 

EV

Exceptional Ventures

  • Vice President

    2024 - Current

  • Investment Manager

    2023 - 2024

  • Associate

    2022 - 2023

    Exceptional Ventures is an early-stage Venture Capital firm that invests in high-impact businesses focused on helping people live happier, healthier, and longer lives, while supporting a healthy planetary ecosystem.

L

L'Oréal

  • Senior Product Manager

    2020 - 2021

    - Responsible for short- & long-term strategic marketing plan for L’Oréal Paris Make-Up Lips, the most challenging axe within the COVID context, and ESSIE, the fastest growing make-up brand of L’Oréal Spain. - Develop engaging consumer experiences by managing each brand’s portfolio - new launches, pillar product renewals and core catalogue reinforcement - and carrying out efficient marketing mix strategies. - Manage sales forecast and coordinate with the supply team to ensure stock maximization and launching plan. - Track spend to achieve financial targets as well as develop marketing input based on sales and pricing forecasts to establish brand budgets and financial goals. - Conduct and analyse market and consumer research to recommend optimal brand strategies to top management. - Managing 1 marketing assistant.

  • Ecommerce Specialist

    2020 - 2020

    - Design and execute the e-commerce strategies of all FMCG brands of L’Oréal tailored for each e-retailer and aiming for ROAS maximisation. - Optimise pricing, promotion, webpage visibility and asset selection for each strategy by working closely with the commercial and marketing teams - Negotiate value-added e-commerce agreements with e-retailers to accomplish the strategies. - Analyse campaign results, identify best practices and obtain relevant insights to strengthen upcoming campaigns.

  • Junior Product Manager

    2018 - 2020

    Lead launches and boost growth of products to reinforce the brand and the relationship with consumers. -Analyse consumers and market insights as well as the competitors strategies to make recommendations to management. -Propose and develop marketing mix strategies to offer consumers attractive and consistent experiences with the brand.

B

Belcorp

  • Commercial Planning Analyst

    2017 - 2018

    - Build and execute the commercial strategies in Ecuador and Costa Rica for Latin America’s leading direct sale beauty and fashion company. - Managing 1 commercial planning assistant.

  • Commercial Planning and Merchandising Assistant

    2016 - 2017

VC

Volcan Cia Minera SAA

  • Information Technology Internship

    2015 - 2016

Education 

Articles About Michella Botto

Relevant Websites