Michella Botto Andrade

Vice President

2024 - Current

Investment Manager

2023 - 2024

Associate

2022 - 2023

Exceptional Ventures is an early-stage Venture Capital firm that invests in high-impact businesses focused on helping people live happier, healthier, and longer lives, while supporting a healthy planetary ecosystem.

Senior Product Manager

2020 - 2021

- Responsible for short- & long-term strategic marketing plan for L’Oréal Paris Make-Up Lips, the most challenging axe within the COVID context, and ESSIE, the fastest growing make-up brand of L’Oréal Spain. - Develop engaging consumer experiences by managing each brand’s portfolio - new launches, pillar product renewals and core catalogue reinforcement - and carrying out efficient marketing mix strategies. - Manage sales forecast and coordinate with the supply team to ensure stock maximization and launching plan. - Track spend to achieve financial targets as well as develop marketing input based on sales and pricing forecasts to establish brand budgets and financial goals. - Conduct and analyse market and consumer research to recommend optimal brand strategies to top management. - Managing 1 marketing assistant.

Ecommerce Specialist

2020 - 2020

- Design and execute the e-commerce strategies of all FMCG brands of L’Oréal tailored for each e-retailer and aiming for ROAS maximisation. - Optimise pricing, promotion, webpage visibility and asset selection for each strategy by working closely with the commercial and marketing teams - Negotiate value-added e-commerce agreements with e-retailers to accomplish the strategies. - Analyse campaign results, identify best practices and obtain relevant insights to strengthen upcoming campaigns.

Junior Product Manager

2018 - 2020

Lead launches and boost growth of products to reinforce the brand and the relationship with consumers. -Analyse consumers and market insights as well as the competitors strategies to make recommendations to management. -Propose and develop marketing mix strategies to offer consumers attractive and consistent experiences with the brand.

Commercial Planning Analyst

2017 - 2018

- Build and execute the commercial strategies in Ecuador and Costa Rica for Latin America’s leading direct sale beauty and fashion company. - Managing 1 commercial planning assistant.

Commercial Planning and Merchandising Assistant

2016 - 2017

Information Technology Internship

2015 - 2016