Mike Kreaden

Advisory Board Member

2024 - Current

LP/Angel Partner

2021

Looking for early-stage Enterprise startups that can utilize the power of key advisors and capital from a community of notable founders, executives and angel investors with legacy ties to Salesforce

Advisory Board Member

2022

Member Board Of Directors

2018

Workforce development program for mothers returning to work. Opening up doors in tech for moms who want to transition to tech careers.

LP/Angel Partner

2023 - 2024

Seed capital and advising for early stage CRM and Sales-tech companies

Advisory Board Member

2022 - 2023

Managing Director, Salesforce Incubator (Accelerate)

2016 - 2022

Managing Director for the Salesforce Incubator (Accelerate). Helping the next generation of Enterprise Software companies do great things. Innovation is our fuel, execution excellence is our oxygen.

Sr. Director, Startup Relations

2014 - 2016

Bringing together all of Salesforce's resources to help enterprise startups build great companies. Focusing on early stage enterprise software companies and entrepreneurs. Developing programs to accelerate the growth of successful business app startups.

Sr. Director, Partner Success Programs

2011 - 2014

Development and management of our ISV enablement programs throughout the partner lifecycle. Define what it takes to succeed as a Salesforce.com ISV and provide the required resources to scale these programs to meet the needs of the thousands of partners in our vibrant ecosystem.

Sr. Director, Strategic ISV Alliances

2008 - 2011

Helped our early OEM partners leverage the Salesforce Platform and ecosystem to deliver their service and build thriving SaaS businesses. Accounts included Financialforce, Xactly, ServiceMax, BigMachines and VMWare.

Sabbatical

2008 - 2008

Personal time off after 6 years at Salesforce

Managing Director, AppExchange Incubator

2006 - 2008

Developed Incubator concept, planning, execution. Worked with 37 companies to further their SaaS development strategies with Salesforce.com and the adoption of PaaS (Platform-as-a-Service).

Director, AppExchange Technical Evangelism

2005 - 2005

+ Founded and managed team of technical resources to initially seed the AppExchange marketplace. Assisted ISVs in architecting applications for publishing to the AppExchange. + Developed and launched AppExchange Certification Program to review apps (for security, compliance) published to the AppExchange.

Director, Product Management

2002 - 2005

+ Product Manager, Salesforce.com API v1.x + Program Manager, Sforce (our first branded platform offering, launched in 2003) + Product Manager, Developer Edition (launched DE with Sforce) + Product Manager, On Demand Marketplace (predecessor to the AppExchange)

Member Board Of Directors

2013 - 2019

Local running club in Silicon Valley. Webmaster, Race Director for 2016 Stevens Creek Striders Trail Races. Visit www.stevenscreekstriders.com for more information.

Member Board Of Directors

2009 - 2013

Equestrian vaulting club

VP, Alliances

2000 - 2002

After strategic investment from P&G and the acquisition of BrandCities, the company focused on Brand Asset Management and Marketing Resource Management in its next generation service - Emmperative.net. Major customers included Philips Electronics N.V., WPP, TBW/Chiat/Day, The Coca-Cola Company and Procter & Gamble