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Mike Lazerow

Director at Pixel Vault

New York, New York

Overview 

Mike Lazerow is currently serving as the Chief Strategy Officer at Salesforce and is the Founder, Chairman, and CEO of Buddy Media. He has a successful track record in entrepreneurship, digital marketing, and strategic partnerships, with notable achievements including founding Buddy Media and serving on the boards of various innovative companies. Lazerow's career highlights include founding Buddy Media, a successful digital marketing company, and currently holding a key leadership position at Salesforce as the Chief Strategy Officer. His expertise in entrepreneurship, strategic partnerships, and digital marketing have been instrumental in his career success.

Work Experience 

  • Cofounder, Managing Partner

    2019 - Current

    Velvet Sea Ventures is a multi-stage venture capital firm that helps entrepreneurs turn their visions into reality.

Velvet Sea Ventures is a venture capital firm that helps entrepreneurs turn their visions into reality.

  • Board Observer & Advisor

    2020

    A funny beverage company who hates corporate marketing as much as you do. Its evil mission is to make people laugh and get more of them to drink more healthy beverages more often, all while helping to kill plastic pollution.

Liquid Death is a non-alcoholic beverage brand that is focused on health and sustainability.

Raised $267,600,000.00 from Deandre Hopkins, Neal Brennan, TO Ventures, SuRo Capital, Derrick Green, Live Nation Entertainment, Gasima Global Asset Management, LLC, Josh Brolin, Science and Gray’s Creek Capital Partners.

  • Board Member

    2022

    Background checks reimagined. Achieve the fastest turnaround times you’ll ever experience.

KarmaCheck is a software company that provides a streamlined API platform that offers background screening services for candidate placement.

Raised $64,200,000.00 from GC1 Ventures, AAF Management Ltd., Alumni Ventures, PruVen Capital, Velvet Sea Ventures, Parameter Ventures and NextView Ventures.

  • Memorial Sloan Kettering Cancer Center Leadership Council

    2023

  • Owner - NY Team of Grass League High-Stakes Golf League

    2023

    The Grass League is the world's first high-stakes par 3 golf league, uniquely embracing both professional and amateur events in team-based formats. Grass League events are set on lighted par 3 courses with the flagship host site located in the Phoenix market.

Grass Clippings is a multifaceted golf brand consisting of apparel, tournaments, and a lighted par 3 golf course

  • Director

    2022

Pixel Vault is a media firm that promotes crypto-native assets through the creation of intellectual property in a range of channels.

Raised $105,089,945.00 from Velvet Sea Ventures and 01 Advisors.

  • Board Observer, Advisor

    2021

    Autograph is a platform that brings like minded fans together in one place and rewards them for loving what they love most. Co-founded by Tom Brady, Autograph is the first place to record daily acts of fandom and convert them into unprecedented access and experiences that forge unforgettable memories.

Autograph is an NFT platform that brings together the iconic brands in sports and culture to create digital collections.

Raised $205,000,000.00 from Kathryn Haun, Kleiner Perkins, Andreessen Horowitz, Private Ventures Group, Nicole Quinn and Balius Partners.

  • Director

    2021

    SuperRare is the digital art market on Ethereum. Each artwork is authentically created by an artist in the network, and tokenized as a collectible digital.

  • Investor

    2010

    Fund for all personal investments, including Scopely, Liquid Death, Braze, Tumblr and more.

  • Chief Strategy Officer

    2012 - 2015

    Joined the Salesforce management team after the sale of Buddy Media. I served as Salesforce's Chief Strategy Officer and, before that, Chief Marketing Officer of the marketing software division. During my three years at the company, Salesforce grew its annual revenue run rate to $6 billion from $2 billion and was named the most innovative company in the world by Forbes Magazine for three consecutive years.

  • Buddy Media, Founder, Chairman, CEO

    2007 - 2012

    Founded Buddy Media with my wife, Kass, and sold it to Salesforce.com less than 5 years later for about $800M. The company is now the foundation of the Salesforce Marketing Cloud.

Salesforce is a cloud-based software company that provides customer relationship management software and applications.

Raised $65,375,124.00 from Starboard Value.

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