Mike Melby
Co-Executive Chairman at Ragnar Events
Newport Beach, California
Overview
Work Experience
Co-Founder & Co-CEO
2019 - Current
FitLab Inc. is a performance lifestyle company. We build hybrid fitness experiences & related commerce offerings in partnership with iconic athletes & brands for next-generation consumers. Our brand portfolio includes Nike Studios, Racked, Ragnar, XPT, McGregor FAST, Electric, RPM, Momentous, Yoga Vida, Sanctuary Fitness, Fitplan, Freeletics, Spartan FIT, and more to come.
Managing Partner
2016
FitLab VC is a venture studio & fund, focused on fitness & sport lifestyle.
FitLab is a fitness and sports lifestyle company that offers digital and boutique fitness studio experiences and merchandise.
Raised $60,000,000.00 from Atlas Credit Partners.
Co-Owner
2023
Co-Executive Chairman
2024
Assault Fitness was founded in 2004, and designs, manufactures & supplies the products that fitness enthusiasts around the world love to hate — the AssaultBike, AssaultRower & AssaultRunner. Assault is the leader in non-motorized (human-powered) cardio equipment, and their products are utilized by athletes across professional sports organizations, CrossFit & the U.S. military, in addition to torturing everyday fitness enthusiasts.
Aa family owned company distributing fitness equipment under the Assault Fitness and LifeCore Fitness brands
Investor & Board Member
2018
Freeletics is the leading digital fitness platform in Europe and already becoming a global athletic lifestyle brand.
Co-Executive Chairman
2020
Electric is a sport lifestyle accessories company that has been a leading brand & voice in action sports for 20 years.
ELECTRIC is an online retailer that sells clothing, hats, bags, sunglasses, snow goggles, accessories, and eyewear lenses.
Co-Executive Chairman
2021
The world’s largest outdoor adventure running series.
Ragnar is the overnight running relay race.
Raised $8,158,836.00 from Partnership Capital Growth Investors and Partnership Capital Growth Investors.
Co-Executive Chairman
2017
XPT, Extreme Performance Training™, is a performance lifestyle company, founded by Laird Hamilton & Gabby Reece.
XPT is a performance lifestyle company, created by legendary big wave surfer Laird Hamilton and beach volleyball pro & model Gabby Reece.
Co-Executive Chairman
2019
Inspiring movement by creating quality products and apparel, designed to help athletes & adventurers everywhere improve performance and ultimately get more enjoyment out of the activities they love.
Investor & Former Board Member
2019
Momentous engineers premium nutritional performance products. Products are all NSF Certified for Sport and preferred in many NFL, NBA, NHL, and NCAA locker rooms.
Momentous is a nutritional supplement company that provides performance products.
Raised $11,500,000.00 from Humble Growth.
Co-Executive Chairman
2021
The leading fitness creator app.
Education
MBA
2008 - 2010
BA
1999 - 2003
High School Diploma
1995 - 1999