Mitchell Mom
Product at Wonderschool
Los Angeles Metropolitan Area
Overview
Work Experience
Product
2023 - Current
Wonderschool offers a platform where people can start infant and toddler education programs and preschools out of their homes.
Raised $49,100,000.00 from Gaingels and Bossa Invest.
Product
2019 - 2023
I joined Dandy in 2019 as employee #5. During my time, I’ve led an operations team, started our CX department, and was the founding product manager as we grew to a $2B valuation and nine-digit ARR. 2022-2023 - Practice Experience: responsible for addressing customer churn and improving profitability * Reduced cost-to-serve by 22% per order * Increased Weekly Engaged Users 4X * Launched iOS and Android apps * Revised notification framework (SMS, email, app) increasing open rate from 23% to 66% and click-through rate from 8% to 33% * Rebuilt navigation and information architecture and reduced customer support inbounds by 11% 2021-2022 - Supply Chain and Vendor Marketplace: focused on scaling supply side of business as we 10X'd customers *Designed intake software as we scaled from $7M to $50M in revenue and from 1 to 20 vendors *Built vendor integrations (LabTrac) saving 20% in operational intake costs and improved time to fabrication by 83% *Developed in-line quality control software that measured adherence to designed standards and increased quality acceptance rate by 24% * Created order routing framework that helped increase on-time delivery from ~60% to 93% 2020-2021 - Internal Tools and Checkout: Sole PM as we reached PMF. Built most of the zero-to-one products that we still used in 2023 *Developed first checkout flow as we scaled from $0 to over $7M in revenue in the first year. Conversion funnel (start to purchase) was 90% *Launched three SKUs that created additional 14% in top-line revenue *Built internal tooling that allowed operations team to scale from 0 to over 10K orders a day 2019- Q1 2020 - Operations/Customer Experience: *Managed our D2C aligner operations (from sales to physical shipments), leading a small team of 4. As we pivoted to a B2B Lab Business, I launched the CX department and eventually hired my replacement(s) when I shifted to product.
More than a dental lab—a complete digital solution
Fellow
2021 - 2022
Learning alongside awesome product people. Part of inaugural On Deck Product Management cohort.
On Deck is a community platform designed to develop different ideas and build companies.
Raised $20,000,000.00 from Pioneer Fund.
Principal
2017 - 2019
First investor hire for Fund II ($100M), focused on pre-seed and seed investing. I spent my time mostly on digital health and invested in and worked with Zipdrug, Clora, Wyze Labs, NexHealth, Cricket Health, Canvas Medical
Associate/Head of Platform
2013 - 2016
Rock Health is the first venture fund dedicated to digital health, supporting entrepreneurs at the intersection of healthcare and technology. * Designed new proprietary deal flow tracking application that allowed Rock Health to analyze potential investments against previous metrics e.g. number/size of customers, deal size trends, etc. * Launched a customer acquisition showcase series focused on generating prospective customers for portfolio companies. For initial event, recruited an audience of 90 senior health plan executives * Created monthly roundtable series for health tech community to share and aggregate knowledge. Sample sessions include ‘CTO/Engineering’, and ‘Hiring your first designer’. * Published research on funding in digital health (see below). * Moderated panel at SXSW 2015 and guest lectured at UCLA Anderson and UC Berkeley Haas about Future of Digital Health.
Rock Health specializes in providing funding to entrepreneurs working in healthcare and technology.
Product Manager
2012 - 2013
eHealth is the 'Expedia for health insurance'–an ecommerce company that provides people with the tools to make the best decision about their health insurance. I was one of two US-based product managers that worked on the core consumer experience (IFP) and managed a $XXX million product line. * Launched Mobile Product team and developed new product strategy from concept to execution. Launched mobile site and multiple versions of both iPhone and Android apps (4+ star ratings) * Grew Mobile XXX% in revenue and percentage of consumer business line
eHealth is an online source of health insurance information for individuals, families, and small businesses.
Raised $578,700,000.00 from H.I.G. Capital.
Program Manager, Community Development and Growth
2011 - 2012
GoPago is a mobile payments startup seeking to disrupt the payments scene by changing the way consumers and retail organizations interact at the point of service. I worked on Community Development and Growth as we launched in Mountain View, California. * Responsible for grassroots user growth and marketing to early adopters * Developed consumer adoption strategies and content including physical flyers and website copy * Managed the Brand Ambassador team (6 members) and performed analysis on marketing results to present to executive board * Started Corporate Relations program to develop new distribution channels and lower customer acquisition costs
Writing Consultant/Tutor
2010 - 2011
Cardinal Education is an education company based in Woodside, California that specializes in secondary school admissions, general tutoring and 1 on 1 coaching. * Primary author for company's first ISEE/HSPT Test Preparation book * One of 3 members of the College Admissions team that was responsible for editing essays, assisting with applications, and general coaching through the admissions process. * Tutored multiple students in ISEE/HSPT preparations for both middle and high school admissions. * Mentored multiple students in various school subjects and general habit coaching