Mubeen A.

Snr Product Designer - Remote

2022 - Current

1. 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻: Introduced and implemented a cutting-edge design process, transforming workflows and elevating product experiences. 2. 𝗟𝗲𝗱 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝗨𝗫 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: Reimagined the product's entire UX, including machine analytics, IoT onboarding, and shift scheduling, driving 20% of retained customers to upgrade services, contributing an additional $100,000 in ARR. 3. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 & 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗼𝗻: Conducted a comprehensive site audit to streamline information architecture and improving usability, and contributing to a 20% improvement in churn rate, saving $200,000 in ARR. 4. 𝗕𝘂𝗶𝗹𝘁 𝗳𝗼𝗿 𝗦𝗰𝗮𝗹𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Established a robust design system in Storybook and implemented a QA process, ensuring consistency and accelerating development. 5. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗜𝗺𝗽𝗮𝗰𝘁: Designed intuitive solutions for machine monitoring, connectivity, and condition monitoring, boosting operational efficiency and user satisfaction.

Mentor

2019 - 2022

My role as a UX Design Mentor included Providing motivational feedback and advice to students both in writing and via video calls on creating an industry-ready portfolio of project work in line with current standards and best practices. Crafting individualized video reviews of student work, highlighting creative successes and areas for improvement to showcase in-demand skills and design processes. Working closely with tutors to evaluate student work and give actionable suggestions to improve the quality of student submissions. Applying extensive industry experience to guide students on potential career paths within their field of study.

Senior UX/UI Designer

2022 - 2022

1. 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗧𝗲𝗮𝗺 𝗚𝗿𝗼𝘄𝘁𝗵: Led and mentored a team of 2 designers, fostering creativity and delivering impactful design solutions. 2. 𝗦𝘁𝗿𝗲𝗮𝗺𝗹𝗶𝗻𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻: Introduced a structured design process and prioritization framework, aligning teams and accelerating delivery. 3. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗔𝗰𝘁𝗶𝗼𝗻: Implemented Design Sprint methodology to rapidly prototype and validate ideas. 4. 𝗨𝘀𝗲𝗿-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Conducted in-depth research and interviews, enhancing the Telus B2B onboarding experience and boosting user engagement.

Lead UX/UI Designer

2021 - 2022

1. 𝗣𝗶𝗼𝗻𝗲𝗲𝗿𝗲𝗱 𝗨𝗫 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: As the first UX designer, introduced User-Centered Design (UCD), transforming product strategy and team workflows. 2. 𝗙𝗼𝘀𝘁𝗲𝗿𝗲𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Built a culture of innovation and experimentation, uniting cross-functional teams for seamless collaboration. 3. 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Led and mentored a team of 4 designers, elevating design capabilities and strategic influence. 4. 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Designed Trulioo Analytics and facilitated a Service Blueprint workshop, launching to 50 Tier-1 customers and cutting report generation costs by 45% ($800K to $440K).

Senior UX/UI Designer

2021 - 2022

UX/UI Lead

2019 - 2021

1. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗨𝗫 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Founded and defined Hatch’s UX strategy, addressing challenges and driving design excellence. 2. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Introduced Figma as the central design tool and streamlined Design-to-Development handoffs for seamless workflows. 3. 𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Envisioned and implemented the Hatch Design System, boosting design consistency and efficiency. 4. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺-𝗦𝗼𝗹𝘃𝗶𝗻𝗴: Led design sessions and workshops, creating user-centric solutions like the “Plan Your Visit” and Loyalty Program for the Royal Ontario Museum. 5. 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: Designed corrosion detection UX/UI, reducing costs from $7M to $1.02M annually and inspection times to 15 minutes. Projects Completed 1. Successful implementation of CP Rail PWA & Web Application for Office users 2. Royal Ontario Museum Digital Strategy Transformation + UX Design 3. Data Optimization & Automation App for Blast Furnace 4. Corrosion Detection App using Machine learning for Hatch 5. Hatch Design System

UX/UI Designer - Contract

2018 - 2018

• Highlighted the need for change in the current process around dashboard designs • Led the Tableau Dashboard design vision & helped set the BI dashboard direction and also managed two designers. • Highlighted the need for change in the current UX process around dashboard designs and was part of the team that created the UX framework for effective dashboard design & delivery. • Collaborated with the Metrics & Benchmarks team to identify the need for automation in their current data ingestion process and also trained Co- Op students on Tableau Designing and Developing Digital Insights Dashboards and Delivery of those designed dashboards in Tableau. Developing Tableau Dashboards and publishing them on Tableau server. Interacting with stakeholders to understand user requirements. Sales Dashboard Manage my card dashboard Simpli Bank Credit Card Dashboard OTVC Dashboard Conducted Tableau Training for Co-Op Students

UX/UI Designer

2017 - 2018

• Initiated the UX Research, Wireframing & Prototyping of multiple products including iClarify and lease Management system. • Completed proof of concepts in automating tasks in tableau and improved the existing report delivery process. • Accomplished launch of the reporting platform and achieved successful implementation and onboarding of users. • Initiated the UX Research, Wireframing & Prototyping of multiple products including • iClarify and lease Management system. Completed proof of concepts in automating tasks in tableau and improved the existing report delivery process. • Accomplished launch of the reporting platform and achieved successful implementation and onboarding of users • Analyzed the business intelligence requirements, proposed and implemented Tableau Desktop & Server for SCM reporting platform Lease Management Web Application - Consumer facing app which will allow the users to upload documents that are missing from their lease contract and allow the leasing companies to validate and continue processing the lease. iClairfy - Insurance industry's leading property validation tool. I am working on defining the user journey and understanding the problems and challenges faced by existing users to devise a UX that allows the users to easily interact with the application, gather and share information easily and effectively

UX/UI Designer Lead

2015 - 2017

• Planned and executed the UX Strategy, Wireframes & Prototyping of Sonnet’s business intelligence Intranet platform and was also part of the Production team. • Worked on technologies such as Cloudera, Pentaho, Google Analytics & Superset Dashboard designer. • Part of the team that disrupted the insurance industry in Canada