Nadia Putri Tjahyadi
Brand Manager at Reckitt
Nadia Putri Tjahyadi
Brand Manager at Reckitt
Jakarta Metropolitan Area
Overview
Work Experience
Brand Manager
2024 - Current
Brand Manager of Super Premium Growing Up Milk, Enfagrow A+
Brand Manager
2023 - 2024
Brand lead of Wyeth Nutrition S-26 Nutrissentials & S-26 GOLD pHPro
Innovation & Renovation Lead
2022 - 2023
Managed product innovation and renovation for Nestlé Nutrition brands, specifically Premium Milk (S-26) and Baby Food (Cerelac), including: - New Product Development (NPD) end-to-end process (ideation to launch) - Cost saving initiatives Products include imported goods and locally manufactured goods
Vice President, Corporate Development
2021 - 2021
• Conducted market research with Kearney and Nielsen to identify potential in Indonesia’s 2nd and 3rd tier cities; created questions for primary and secondary research, participated in focus group interviews, generated insights on opportunities in 7 sectors, and published a joint research report with Kearney. The report was downloaded for 1,000+ times from company’s website and virtual launch event was attended by 150+ people. • Fundraising project management by managing team cross-division to prepare marketing materials and presentation, including market sizing, measuring investment potential, and identifying focus sectors and key value propositions of the firm. Aided founders of the firm to raise $433 Mn in 6 months and maintained communication with global investors such as World Bank’s IFC and Morgan Stanley. • Established internal Environmental, Social, and Governance policy through discussion with global Development Financial Institutions such as World Bank’s IFC, and performed comprehensive desktop research; responsible in training 10+ firm professionals and monitoring the implementation process
Senior Associate, Investment
2019 - 2021
End-to-end investment process including: • Market sizing and sector trend • Consumer research • Financial performance and projection analysis • Competitive landscape analysis • Comparable business benchmarking • Commercial due diligence by analyzing sales report, financial report, and operational metrics • Valuation and return potential • Portfolio management by monitoring financial and operational metrics
Business Development Intern
2018 - 2018
• Designed and facilitated company’s first 'Professional Development Week' program for 15 factory supervisors, generating more than 90% attendance rate throughout the training week and approval from COO to replicate program in the futuree • Supported new product launch through strategic, science, and regulatory evaluations; collaborated with quality, R&D, and business development, leading to implemented recommendations • Analyzed various distribution channels for US market entry; identified and proposed several online channels in the US market that are expected to provide access to >1M new customers
MBA Consultant
2018 - 2018
• Led primary customer research with product users, generating crucial insights on sentiments towards environmental sustainability from 70+ respondents to build project evaluation framework • Collaborated with team members and internal stakeholders to create evaluation framework for sustainability projects within nitrogen stabilizer business unit, resulting in implementation upon project completion
Supplier Quality Specialist
2016 - 2017
• Organized workshops with 12 people from across company to establish five-year supplier development roadmap; presented roadmap to entire company • Devised program to reduce climate impact of company’s upstream supply chain; led six-person cross-functional team to set baseline and identify areas for improvement, resulting in over 50% of the baseline measured within two months • Discovered bottlenecks in specifications creation process for company's $20M raw material portfolio; initiated process improvements that cut evaluation period in half • Trained team of regulatory, purchasing, R&D, and production managers to implement new FDA import regulation, resulted in full compliance prior to deadline
Specification Technologist
2015 - 2016
• Diagnosed inefficiencies in product non-conformity reporting to suppliers; learned basic Excel VBA in a week to create fillable forms for suppliers, improving response rate from 70% to 95% and teaching colleagues how to build VBA codes • Investigated unusually high complaint volume that pointed to systematic issue in raw material; worked with purchasing managers and key supplier to identify root cause, averting production downtime charges • Built company’s first supplier performance evaluation matrix using Danone’s guidelines that generated 100% evaluation of high-risk suppliers within its first year • Developed raw materials specifications and created master template to enhance efficiency, increasing compliance with corporate standards by 20% within six-month of hire