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Natala Menezes

Founder of PRUXM.ai

San Francisco, California

Overview 

Natala Menezes is a Fractional CMO with a strong background in product marketing and leadership roles at top tech companies like Google, Microsoft, Amazon, Salesforce, and Grammarly. She has led transformational change and built categories while holding senior roles such as Global Head of Product Marketing & Business Strategy at Grammarly and Senior Director at Salesforce. With experience spanning roles like VP of Marketing at Gigwalk and GM of Growth Products at Localytics, Natala Menezes has a proven track record of driving strategic events, leading cross-functional teams, and managing marketing budgets effectively in her current advisory and leadership positions.

Work Experience 

  • Founder

    2024 - Current

    Boutique consulting and advisory firm operating at the intersection of product, UX, and marketing. We partner with founders, CXOs, and investors at early-stage, entrepreneurial B2B, SaaS, and developer-focused companies in San Francisco and Seattle. Services include GTM strategy and planning, product definition, messaging and positioning, user journey mapping and flows, ICP and persona development, market landscape, and competitive analysis.

  • Ambassador

    2023

    Member of the Customer Advisory Board

Alaska Airlines is the eighth-largest U.S. airline based on passenger traffic and is the dominant U.S. West Coast air carrier.

Raised $2,850,000,000.00.

  • Global Head of Product Marketing & Business Strategy

    2021 - 2023

    Built and led a 20+ person global product marketing organization across consumers, b2b, developers, and partners, including solution marketing and business strategy (competitive intelligence, analyst relations, pricing/packaging, program management, and customer marketing). Changing the way we communicate with each other every day.

Grammarly is the trusted AI assistant for communication and productivity.

Raised $400,000,000.00 from Baillie Gifford and BlackRock.

  • Advisor

    2021 - 2023

  • Senior Director, Platform Product Marketing

    2019 - 2021

  • Director, Product Marketing Lightning Platform

    2016 - 2019

    The Salesforce Platform makes it easy for developers, of any type, to build apps with clicks or code. I lead the team of product marketers focused on Lightning Platform - including app builders, process automation, developer experience and platform integration.

Salesforce is a cloud-based software company that provides customer relationship management software and applications.

Raised $65,375,124.00 from Starboard Value.

  • Adventurer in Residence

    2015 - 2016

    - Camped in snowy places, including Antarctica - Climbed mountains including Shasta, Baker, Ngauruhoe, Batur - Enjoyed time with family and friends around the world - Became an expert in Brunch and Athleisure

  • GM, Growth Products

    2014 - 2015

    Localytics is the leading marketing and analytics platform for mobile and web apps. Helping App developers and owners create great experiences for their customers and maximizing profitability, engagement, lifetime value and loyalty. Localytics provides analytics and marketing for more than 1 billion devices across more than 20,000 apps. I lead and manage the product development and marketing for the self-service (Pro / Growth) product offering at Localytics.

Upland Localytics is a mobile engagement platform for mobile and web apps.

Raised $69,768,000.00 from Trinity Capital.

  • Director, Product Management & UX

    2012 - 2014

    AK is a leading provider of digital marketing & data management software that enables Fortune 500 brands and agencies to measure & optimize media investments across interactive channels: display, social, email, video, rich media & the web. AK was acquired by Neustar in October 2013. Lead product integrations, media intelligence roadmap, and manage UX team.

  • VP of Marketing

    2011 - 2012

    Led all consumer acquisition efforts growing base by 150% and doubling number of Active Gigwalkers. Managed marketplace execution: talent matching, promotions, achieved 90%+ Gig completion rates, operational oversight of distributed workforce. Created outbound content: FB, Twitter, Blog, Website, e-mails, alerts and webinar training programs. Revamped external messaging/positioning and created a new category of “Flexible Work.” Developed B2B marketing programs for lead generation; managed SEM vendor and PR Agency.

Gigwalk helps businesses manage channel execution at scale. Use of 1.2 Million Gigwalkers or Bring Your Own Team. All in one place

Raised $17,800,000.00 from August Capital, Randstad, Harrison Metal, NGP Capital, Randstad Innovation Fund and Uncork Capital.

  • Senior Product Manager

    2010 - 2011

    Amazon Mechanical Turk is a crowdsourcing and work distribution platform focused on developing a new category of web services to lower costs and transform how work is done. In my role I evangelize platform efforts to drive product adoption, rebuild the brand and increase usage by working with business owners and developers.

Amazon Web Services provides information technology infrastructure services to businesses in the form of web services.

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