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Natalia Gonzalez Vela

Creator & CEO of La Neta del Investor

Mexico City

Overview 

Natalia Gonzalez Vela is an Early-Stage VC and Creator of La Neta del VC, with a successful track record as a Board Member at WeInvest. With experience at notable firms like SoftBank Investment Advisers and EY, she brings expertise in fundraising, financial analysis, and market research to her role in the venture capital industry. Natalia's career highlights include founding La Neta del VC and serving as a Board Member at WeInvest, showcasing her leadership skills and ability to navigate the complexities of the investment landscape.

Work Experience 

  • Creator & CEO

    2022 - Current

    Demystifying venture capital knowledge for LatAm funders. Check out over 200+ VC questions asked and answers here 👉 https://nataliavc.substack.com New Q&A chapter of La Neta del VC every two weeks 🚀

  • Board Member

    2021

    WeInvest is a non-profit organization dedicated to empowering and upskilling female funders investing in Latin America.

  • Head of New Issuers and Entrepreneurship

    2023 - 2024

    BIVA (Mexican Stock Exchange) is committed to transforming the Mexican capital markets through innovation, technology, and increased accessibility. Working on initiatives that proactively seek to address some of the most pressing opportunity areas in Mexico regarding liquidity and technology.

  • Investor

    2021 - 2023

    SoftBank LatAm Early-Stage Spinout Fund: Led establishment of new fund in Mexico and contributed to global fund investments, operations, and fundraising

  • Investor

    2021 - 2022

    SoftBank Latin America Fund: $10B fund focused on tech. Early-Stage investor: Pre-Seed to Series B

  • Board Observer

    2021 - 2022

    Neivor is a vertical SaaS Proptech platform with payment processing capabilities for residential and commercial buildings.

  • Board Observer

    2021 - 2021

    Zenda.la offers accessible insurance plans for the mass population in Mexico.

  • Investment Manager

    2020 - 2021

    Venture Capital investing from Miami across all of Spanish-speaking LatAm.

Clout Capital is a Venture Capital investment firm focused on technology in Europe and the Americas.

  • Senior Consultant - Asset Management Strategy

    2019 - 2020

    Designed, led, and executed strategic people, process, and technology projects for $trillion+ asset management clients across the USA. Internal EY Leadership: •FSO LatAm Markets Overview Director - Published global EY LatAm Macro / Micro economics report •Professional Women’s Network (PWN) - Co-Lead of Executive Presence and Health & Wellness •People Action Council (PAC) - Chair of Learning & Development

  • Financial Services Strategy Consultant

    2017 - 2020

    Partnered with global banking, insurance, and asset management clients on executing strategic initiatives.

Ernst & Young is a provider of assurance, tax, transaction and advisory services.

  • Student Manager, Boston College Call Center

    2014 - 2017

    Ranked as a top 3 fundraiser. Promoted to Student Manager - coached 60+ callers on fundraising / sales strategy for student financial aid, extracurricular activities, and other campus initiatives.

  • Executive Director, Latin American Leadership Conference

    2013 - 2017

    Co-founder, VP of Finance, and Executive Director of Boston College Latin American Business Club. Led 4th Annual LatAm Conference (largest student run conference at BC), fundraised $30,000, and hosted prominent LatAm leaders like former presidents, CEOs of Fortune 500 companies, and renowned academics.

  • Teaching Assistant, Portico

    2016 - 2016

    Selected to guide freshman students through Boston College's cornerstone business ethics course.

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