We Help Founders Scale Opportunities

ScOp stands for scalable opportunities. You’ve worked hard to solve an essential problem with your early customers - Now it is time to scale. We bring capital and insightful advice to help you take your company to the next level - up and to the right.

Where We Invest

We invest in early-stage software companies. We look for Scalable Opportunities (ScOps) that have proven product-market fit—our team partners for the long run, and we build lasting relationships with ambitious founders.

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What We’re Looking for

We want companies that efficiently fill a fundamental consumer or business need. Cool technology just doesn't cut it—your product has to solve a real problem. We seek management teams that are smart, competitive, and aggressive. We want to find people who love what they do and need to make a profound impact.

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Recent Thoughts

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Ivan Bercovich

13 Business Models

Ivan Bercovich

This was a good exercise in collaboration with an LLM to distill my current understanding of various business models for startups, based of what I have seen over the past several years.

Ivan Bercovich

Kevin O'Connor

The ScOp Playbook: Our Approach to Investing in and Building Great Companies

Kevin O'Connor

Through the ScOp Playbook, we’ve refined our strategy for identifying, building, and investing in successful companies. For us, business success hinges on creating value by solving problems, increasing productivity, and assessing how every decision we make either creates or destroys value. This principle guides both our professional and personal decisions.

Kevin O'Connor

Customers.ai: Harnessing AI to Convert Website Visitors into High-Value Leads

Kevin O'Connor

Website traffic is crucial for business growth. Yet, most companies struggle to convert anonymous website visitors into leads or sales opportunities. This is where Customers.ai comes into play, offering AI-powered solutions that identify, engage, and convert unknown visitors into high-value prospects.

Kevin O'Connor

Userpilot: Empowering Growth with Tailored Product Experiences

Kevin O'Connor

Delivering an exceptional user experience is crucial for success. Userpilot provides cutting-edge solutions that help product teams create seamless, personalized user experiences that drive engagement, retention, and growth. By focusing on customer-centric design, Userpilot addresses some of the most common challenges product teams face in optimizing their products for users.

Kevin O'Connor

Unlock Product Growth with AI-Powered Insights: An Introduction to Unwrap.AI

Kevin O'Connor

In today's fast-paced digital environment, understanding and responding to customer needs is more critical than ever. Yet, the sheer volume and complexity of customer feedback can be overwhelming. Enter Unwrap.AI, a cutting-edge platform that empowers product organizations by transforming this feedback into actionable, AI-driven insights.

Kevin O'Connor

Elevate Your Food Safety Standards with FoodReady.AI

Kevin O'Connor

In today’s competitive food industry, achieving the highest standards of food safety and compliance is essential for success. At FoodReady.ai, we understand the complexities of food safety regulations and the importance of maintaining rigorous standards. Whether you’re aiming for SQF certification, GFSI recognition, or developing a robust HACCP plan, our platform is designed to streamline these processes, helping you achieve and maintain compliance with ease.

Kevin O'Connor

What Every CEO Must Know about Marketing

Kevin O'Connor

I too often see marketing plans “focused” on everything: podcasts, site redesign, name change, conferences, awards, etc. When you focus on everything, you are clueless; you will fail at everything and spend all your money. FOCUS. Get one thing working, then move on to the next high-conviction item.

Below is a very brief overview of the three pillars of marketing.

Kevin O'Connor

4 Tips for a Non-linear Career

Kevin O'Connor

I’m often asked for career advice. People think linearly: I get my degree, work for two years, return and get my MBA, etc. I like to challenge people to think non-linearly if they want to be massively successful. Here are the four career tips I give people:

Kevin O'Connor

Aggregate All of Your Health Data with a Single App: Guava

Kevin O'Connor

Guava, one of our investments, is a free app aggregating ALL your healthcare data in one place. They pull data from your consumer, commercial devices, and over 50,000 healthcare providers (physicians, hospitals, blood labs, etc.). You can have a comprehensive view of all of your health data. They added a cool feature called "Insights" that looks for correlations between factors, like how the number of steps impacts sleep.

Kevin O'Connor

This Week in Startups: Jason Calacanis and Kevin O'Connor

Kevin O'Connor

Jason and I go back to the early days of the Internet. Back in 1996, Jason started “The Silicon Alley Reporter” while we were building DoubleClick. We finally got to catch up on Jason’s “This Week in Startups” podcast. Enjoy.

Kevin O'Connor

Articles

We want to use our experience, track record of success, and innovation to help you scale your business.

Natalie Hubbard

Product Operations Manager at Unwrap.ai

Natalie Hubbard

Product Operations Manager at Unwrap.ai

Santa Barbara, California

Overview

Work Experience

Unwrap.ai

Product Operations Manager

2024 - Current

ScOp Venture Capital

Associate

2023 - 2024

Analyst

2022 - 2023

Education

UC Santa Barbara

Bachelor's degree

2017 - 2020

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